Lot 1
No lot description published.
Statuscomplete
AwardedFind a Tender · award
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
BuyerAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
StatusAwarded
DeadlineNot published
ValueValue not published
Published21 Jan 2026
What is being bought
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Lot details
Comparable-procurement analytics
No usable CPV category has been published, so a comparable market set cannot yet be built.
Procurement strategy & market signals
Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published
Planning & early market engagement
BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0
No planning milestones published.
Related procurements
No linked framework, prior procurement or reprocurement published.
Awards
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Statusactive
SupplierSainsburys Supermarkets
Value£78,703
Contract periodFrom 1 Apr 2026 to 31 Mar 2027
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Statusactive
SupplierCO-OP WHOLESALE LIMITED
Value£78,703
Contract periodFrom 1 Apr 2026 to 31 Mar 2027
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Documents & submission route
No documents are published in the current source record.
Source data inventory
Diagnostic view. “Not published” means this current release does not provide a value.
| OCID | ocds-h6vhtk-0609a0 |
|---|---|
| Latest release ID | 005180-2026 |
| Latest release timestamp | Wed Jan 21 2026 11:13:30 GMT+0000 (Coordinated Universal Time) |
| Source | find-a-tender |
| Official notice URL | Not published |
| Tender status | complete |
| Procurement method | direct |
| Procurement method details | Direct award |
| Main procurement category | Not published |
| Above threshold | Not published |
| Legal basis | 2023/54 |
| Tender period: start | Not published |
| Tender period: end | Not published |
| Expression of interest deadline | Not published |
| Enquiry deadline | Not published |
| Award period: start | Not published |
| Award period: end | Not published |
| Submission method details | Not published |
| Submission languages | Not published |
| Electronic catalogue policy | Not published |
| Total tender value | Not published |
| Tender lots in source | 1 |
| Tender items in source | 0 |
| Tender documents in source | 0 |
| Awards in latest release | 9 |
| Contracts in latest release | 0 |
| Parties in latest release | 10 |
Notice history
| Date | Event | Reference |
|---|---|---|
| 21 Jan 2026 | award, contract | 005180-2026 |
| 20 Jan 2026 | award, contract | 004680-2026 |
All source data
Unmodified official OCDS data retained by Tenderline for this procurement process.
Complete current OCDS release JSON
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"language": "en",
"initiationType": "tender"
}Complete JSON history (2 releases)
21 Jan 2026 · 005180-2026 · award, contract
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},
"contactPoint": {
"email": "name@example.com"
}
},
{
"id": "GB-COH-00214436",
"name": "Marks and Spencer",
"roles": [
"supplier"
],
"address": {
"region": "UKI32",
"country": "GB",
"locality": "London",
"postalCode": "W2 1NW",
"countryName": "United Kingdom",
"streetAddress": "Waterside House, 35 North Wharf Road"
},
"details": {
"vcse": false,
"scale": "large",
"shelteredWorkshop": false,
"publicServiceMissionOrganization": false
},
"identifier": {
"id": "00214436",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "name@example.com"
}
}
],
"language": "en",
"initiationType": "tender"
}20 Jan 2026 · 004680-2026 · award, contract
{
"id": "004680-2026",
"tag": [
"award",
"contract"
],
"date": "2026-01-20T10:46:10Z",
"ocid": "ocds-h6vhtk-0609a0",
"buyer": {
"id": "GB-PPON-PBHX-8363-MBBV",
"name": "Agriculture and Horticulture Development Board"
},
"awards": [
{
"id": "1",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00464777",
"name": "ASDA STORES LIMITED"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "2",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00445790",
"name": "Tesco"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "3",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00776224",
"name": "Morrisons Groceries"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "4",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-03261722",
"name": "Sainsburys Supermarkets"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "5",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00099405",
"name": "Waitrose Limited"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "6",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00980790",
"name": "CO-OP WHOLESALE LIMITED"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "7",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-02333320",
"name": "ALDI Supermarket"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "8",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-02816429",
"name": "Lidl"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
},
{
"id": "9",
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342100",
"scheme": "CPV",
"description": "Direct marketing services"
}
]
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"currency": "GBP",
"amountGross": 94444
},
"status": "pending",
"documents": [
{
"id": "004680-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/004680-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-01-20T10:46:10Z"
}
],
"suppliers": [
{
"id": "GB-COH-00214436",
"name": "Marks and Spencer"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-02-02T23:59:59Z"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"mainProcurementCategory": "services"
}
],
"tender": {
"id": "STA10266",
"lots": [
{
"id": "1",
"status": "complete"
}
],
"title": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.",
"status": "complete",
"documents": [
{
"id": "conflictOfInterest",
"description": "Not published",
"documentType": "conflictOfInterest"
}
],
"legalBasis": {
"id": "2023/54",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
"scheme": "UKPGA"
},
"description": "To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key\ncampaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef\nWeek & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:\nRecipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics\n(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers\nactivity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This\nactivity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to\npurchase",
"riskDetails": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns",
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"procurementMethodRationale": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.",
"procurementMethodRationaleClassifications": [
{
"id": "urgency"
}
]
},
"parties": [
{
"id": "GB-PPON-PBHX-8363-MBBV",
"name": "Agriculture and Horticulture Development Board",
"roles": [
"buyer"
],
"address": {
"region": "UKG13",
"country": "GB",
"locality": "Coventry",
"postalCode": "CV3 4PE",
"countryName": "United Kingdom",
"streetAddress": "Middlemarch Business Park, Siskin Parkway East"
},
"details": {
"url": "http://www.ahdb.org.uk",
"classifications": [
{
"id": "publicAuthorityCentralGovernment",
"scheme": "UK_CA_TYPE",
"description": "Public authority - central government"
}
]
},
"identifier": {
"id": "PBHX-8363-MBBV",
"scheme": "GB-PPON"
},
"contactPoint": {
"name": "Sarah Waters",
"email": "procurement@ahdb.org.uk"
}
},
{
"id": "GB-COH-00464777",
"name": "ASDA STORES LIMITED",
"roles": [
"supplier"
],
"address": {
"region": "UKE42",
"country": "GB",
"locality": "Great Wilson Street",
"postalCode": "LS11 5AD",
"countryName": "United Kingdom",
"streetAddress": "Asda House"
},
"details": {
"url": "http://www.asda.com",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00464777",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "pharmacyservices@asda.uk"
}
},
{
"id": "GB-COH-00445790",
"name": "Tesco",
"roles": [
"supplier"
],
"address": {
"region": "UKH23",
"country": "GB",
"locality": "Welwyn Garden City",
"postalCode": "AL7 1GA",
"countryName": "United Kingdom",
"streetAddress": "Tesco House, Shire Park, Kestrel Way"
},
"details": {
"url": "https://www.tesco.com",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00445790",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@tesco.com"
}
},
{
"id": "GB-COH-00776224",
"name": "Morrisons Groceries",
"roles": [
"supplier"
],
"address": {
"region": "UKE41",
"country": "GB",
"locality": "Bradford",
"postalCode": "BD3 7DL",
"countryName": "United Kingdom",
"streetAddress": "71 Gain Ln"
},
"details": {
"url": "http://www.morrisons.com",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00776224",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "morrisonspharmacy.Totnes@morrisonsplc.co.uk"
}
},
{
"id": "GB-COH-03261722",
"name": "Sainsburys Supermarkets",
"roles": [
"supplier"
],
"address": {
"region": "UKI43",
"country": "GB",
"locality": "London",
"postalCode": "EC1M 6HA",
"countryName": "United Kingdom",
"streetAddress": "33 Charterhouse Street"
},
"details": {
"url": "https://www.sainsburys.co.uk",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "03261722",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@sainsbury.com"
}
},
{
"id": "GB-COH-00099405",
"name": "Waitrose Limited",
"roles": [
"supplier"
],
"address": {
"region": "UKI32",
"country": "GB",
"locality": "London",
"postalCode": "SW1V 2QQ",
"countryName": "United Kingdom",
"streetAddress": "1 Drummond Gate, Pimlico"
},
"details": {
"url": "https://www.waitrose.com/",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00099405",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@waitrose.com"
}
},
{
"id": "GB-COH-00980790",
"name": "CO-OP WHOLESALE LIMITED",
"roles": [
"supplier"
],
"address": {
"region": "UKE13",
"country": "GB",
"locality": "Scunthorpe",
"postalCode": "DN15 9GE",
"countryName": "United Kingdom",
"streetAddress": "Member Support Centre Waldo Way"
},
"details": {
"url": "https://www.coopwholesale.co.uk/",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00980790",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@coopwholesale.co.uk"
}
},
{
"id": "GB-COH-02333320",
"name": "ALDI Supermarket",
"roles": [
"supplier"
],
"address": {
"region": "UKG13",
"country": "GB",
"locality": "Warwickshire",
"postalCode": "CV9 2SQ",
"countryName": "United Kingdom",
"streetAddress": "Holly Lane, Atherstone"
},
"details": {
"url": "https://www.aldi.co.uk/corporate",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "02333320",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@aldi.com"
}
},
{
"id": "GB-COH-02816429",
"name": "Lidl",
"roles": [
"supplier"
],
"address": {
"region": "UKI63",
"country": "GB",
"locality": "Surbiton",
"postalCode": "KT5 9NU",
"countryName": "United Kingdom",
"streetAddress": "Lidl House, 14 Kingston Road"
},
"details": {
"url": "https://www.lidl.co.uk/",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "02816429",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@lidl.com"
}
},
{
"id": "GB-COH-00214436",
"name": "Marks and Spencer",
"roles": [
"supplier"
],
"address": {
"region": "UKI32",
"country": "GB",
"locality": "London",
"postalCode": "W2 1NW",
"countryName": "United Kingdom",
"streetAddress": "Waterside House, 35 North Wharf Road"
},
"details": {
"url": "https://corporate.marksandspencer.com",
"vcse": false,
"scale": "large"
},
"identifier": {
"id": "00214436",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "example@marksandspencer.com"
}
}
],
"language": "en",
"initiationType": "tender"
}