Official UK procurement notice
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Authority: AHDB
What is being bought
Published requirement descriptionTo promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing
recognition and likelihood to purchase
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 20 Jan 2026, 10:46 GMT
- Last source update
- 21 Jan 2026, 11:13 GMT
- Authority reference
STA10266- FTS notice number
2026/S 000-005180- Latest notice
- Contract award notice (UK6)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0609a0Find a Tender
- Why no open competition
- Urgency
- Published justification
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house
teams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.
- Risks
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house
teams. We have chosen to support larger food retailers to increase visibility for our campaigns
Notice history
3 events · 2 releases on Find a Tender · since 20 Jan 2026- Transparency notice published20 Jan 2026, 10:46 GMTUK5
- Contract award notice published21 Jan 2026, 11:13 GMTUK6
- Contract signature expected2 Feb 2026, 23:59 GMTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Asda Pharmacy1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Tesco Plc1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Morrisons Groceries1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Sainsburys Supermarkets1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Waitrose Limited1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| CO-OP WHOLESALE LIMITED, CO-OP WHOLESALE LIMITEDjoint award1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| ALDI Supermarket1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Lidl1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
| Marks and Spencer1 Apr 2026 – 31 Mar 2027 | £78,703 | 21 Jan 2026 | Awarded |
Contracting authority & participating public bodies
Bidders & participating suppliers
11 commercial parties on the notice- ALDI SupermarketAwarded supplier
- ASDA STORES LIMITEDAwarded supplier
- CO-OP WHOLESALE LIMITEDAwarded supplier
- CO-OP WHOLESALE LIMITEDAwarded supplier
- LidlAwarded supplier
- Marks and SpencerAwarded supplier
- Morrisons GroceriesAwarded supplier
- Morrisons GroceriesAwarded supplier
- Sainsburys SupermarketsAwarded supplier
- TescoAwarded supplier
- Waitrose LimitedAwarded supplier
Official documents & specifications (18)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
Show 10 more notices
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender