Advocacy And Defence Communications

HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry. The successful tenderer will be required to devise and deliver advocacy and defence communications based upon evidence-based data and intelligence which will deliver HCC’s communications objectives and key messages (which are set out in Appendix 2 of this ITT). It will be important that the successful tenderer can work collaboratively with HCC’s in house marketing and communications team, and where relevant our brand marketing agency, in order to ensure a collaborative, joined up approach and no duplication of effort. As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following: - Brand marketing campaigns - Retail promotions - BAU press and media relations to consumers (ie selling in recipes, competitions , campaign updates etc) - BAU social media (ie recipe inspo, farmer case studies, health and nutrition content) - Consumer events attendance (ie food fairs and festival demonstrations and sampling) Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM. It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands. HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI. Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements. Key audiences and messages are within the full ITT available on the HCC website