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complete
Official procurement procedure
Advertising, Design and Marketing Services for Tourism Northern Ireland Resource
Advertising and marketing services
Advertising campaign services
Advertising management services
+1 more
Published value
Not published
Submission deadline Not published
Lots published4
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Tourism Northern Ireland: "Advertising, Design and Marketing Services for Tourism Northern Ireland Resource". Published status: complete. Published value: Value not published. 4 published lots. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Tourism Northern Ireland | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Tourism Northern Ireland
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Tourism Northern Ireland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
10Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 5 active published awards; 3 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTourism Northern Ireland | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published12 Feb 2024, 14:02 GMT | Last source update12 Feb 2024, 14:02 GMT | Recurring procurementNot published |
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising management services, Advertising services | ||
Delivery area | ||
OCIDocds-h6vhtk-043950 | ||
What is being bought
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.
Lot 1: Strategic and Lead Creative Agency
Lot 2: Online Media Services
Lot 3: Offline Media Services
Lot 4: Design, Marketing and Content Services
Following publication of this VEAT Tourism NI will vary this contract with the incumbent suppliers following a period of 10 days from the date of publication of this notice in accordance with Regulation 72(1)(c). The Contract variation provides an uplift in value to £41,500,000 across all lots.
What changed
From the official release history
- Status changed to complete
12 Feb 2024, 14:02 GMT - Official notice release published
12 Feb 2024, 14:02 GMT - Buyer information updated
12 Feb 2024, 14:02 GMT
Lots and requirements (4)
Published by the contracting authority
- Lot 1 · #Lot 1: Strategic and Lead Creative AgencyLot 1: Strategic and Lead Creative AgencyStatus not publishedPublished valueNot publishedLot 1: Strategic and Lead Creative AgencyContract periodNot publishedEligibilityNot publishedOptions / renewalNot published
- Lot 2 · #Lot 2: Online Media ServicesLot 2: Online Media ServicesStatus not publishedPublished valueNot publishedLot 2: Online Media ServicesContract periodNot publishedEligibilityNot publishedOptions / renewalNot published
- Lot 3 · #Lot 3: Offline Media ServicesLot 3: Offline Media ServicesStatus not publishedPublished valueNot publishedLot 3: Offline Media ServicesContract periodNot publishedEligibilityNot publishedOptions / renewalNot published
- Lot 4 · #Lot 4: Design, Marketing and Content ServicesLot 4: Design, Marketing and Content ServicesStatus not publishedPublished valueNot publishedLot 4: Design, Marketing and Content ServicesContract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
12 Feb 2024, 14:02 GMT - Award active
Not published · Not published - Contract active
Signed 7 Feb 2020, 00:00 GMT · £41,500,000
Commercial outcome and competition
Awards BBDO, Loud Mouth Media Ltd, Mammoth Design Consultants LTD Not published · Not published · active |
Contracts Contract £41,500,000 · signed 7 Feb 2020, 00:00 GMT · active |
Bid statisticsNo aggregate bid statistics published |
Buyer and organisations in this procedure
Tourism Northern Ireland
Contracting authority GB-FTS-104888Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published
Planning and rationale
Planning budgetNot published |
No-engagement rationaleNot published |
Procedure rationaleWith respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE) have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract. |