Official UK procurement notice
Advertising, Design and Marketing Services for Tourism Northern Ireland Resource
Authority: Tourism Northern Ireland (Central government)
What is being bought4 lots · detail below
Published requirement descriptionTourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.
Lot 1: Strategic and Lead Creative Agency
Lot 2: Online Media Services
Lot 3: Offline Media Services
Lot 4: Design, Marketing and Content Services
Following publication of this VEAT Tourism NI will vary this contract with the incumbent suppliers following a period of 10 days from the date of publication of this notice in accordance with Regulation 72(1)(c). The Contract variation provides an uplift in value to £41,500,000 across all lots.
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
Lots and requirements (4)Procurement structure
4 lots · no lot values published · evaluation weights differ by lotLot #1Strategic and Lead Creative Agency
Lot 1: Strategic and Lead Creative Agency
Lot #2Online Media Services
Lot 2: Online Media Services
Lot #3Offline Media Services
Lot 3: Offline Media Services
Lot #4Design, Marketing and Content Services
Lot 4: Design, Marketing and Content Services
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 12 Feb 2024, 14:02 GMT
- Last source update
- 12 Feb 2024, 14:02 GMT
- Authority reference
ID 2342618- FTS notice number
2024/S 000-004631- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-043950Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE) have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Not linked to a lot1 award | |||
| BBDO, Loud Mouth Media LTD, Mammoth Design Consultants LTDSMEjoint award | £41,500,000 † | — | Awarded |
Contracts
Contract 004631-2024-1 · BBDO, Loud Mouth Media LTD, Mammoth Design Consultants LTDSME
- Signed
- 7 Feb 2020
- Value
- £41,500,000
- Status
- active
Contracting authority & participating public bodies
Dispute resolution & review bodies
- The UK does not have any such bodies with responsibility for appeal/mediation procedures.Review body
Bidders & participating suppliers
3 commercial parties on the notice- BBDOAwarded supplier
- Loud Mouth Media LtdAwarded supplier
- Mammoth Design Consultants LTDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.