23NLP008 Digital Media Partner

The National Lottery Awards (NLAs) are the annual search for the UK’s favourite National Lottery funded people and projects. There are two distinct elements to the Awards programme. Firstly, we ask the public and National Lottery funding distributors to nominate individuals from funded projects across several categories. The winners are selected decided by a judging panel made up of members of the National Lottery family and selected representatives of outside agencies i.e., media partners. There will also be Special Achievement Award this year, a new addition for 2023, to honour an individual who has gone above and beyond to make the lives of people that little bit better in challenging times.

The seven categories for individual winners are:

• Arts, Culture and Film
• Heritage
• Community and Charity
• Sport
• Young Hero (under 25’s)
• Environment
• Special Achievement

In addition to the individual winners, there is also a category to honour a National Lottery Project of the Year that is decided by public vote. The campaign, which launches every year from April, is seven months long. Winners will be decided in the summer, and it is envisaged that we will need to begin work with the winning bidder for this contract at the end of July 2023.

The National Lottery Promotions Unit (NLPU) is seeking a digital partner who will create and publish social media content for the NLPU’s annual National Lottery Awards campaign, highlighting awards winners and the key messaging that £30m a week is raised by National Lottery players for good causes. Content will be published on owned channels and the key demographic is 18 - 34-year olds.

The Contract Term is Friday 28th 2023 - Friday 26th July 2024 (with the option to extend for a further 2 x 12 month periods). The budget available for this project is £300,000 including expenses (exc. VAT), with a yearly allocation of £100,000 including expenses (exc. VAT).