2025-785 Digital Passport Preliminary Market Engagement

Following the PME deadline, AHDB may offer optional one-to-one engagement sessions to explore supplier responses in greater depth. Where responses demonstrate specialist expertise or sector-specific capability, AHDB may prioritise follow-up discussions with suppliers who best evidence relevant experience and understanding. In the event of a high volume of responses, AHDB reserves the right to apply a proportionate and transparent approach to limit the number of follow-up sessions, in line with its duties under Section 12 of the Procurement Act 2023. This Pre-Market Engagement (PME) will run for a period of two weeks, from 3 November 2025 to 24 November 2025. Suppliers may submit clarification questions regarding the PME until 17:00 on 13 November 2025, with responses to be published as soon as possible thereafter. Completed PME questionnaires must be submitted no later than 17:00 on 24 November 2025. This PME does not form part of any formal procurement process, and participation will not confer any advantage or disadvantage in any future tender. AHDB is under no obligation to proceed to procurement and may amend or cancel this process at any time. Should AHDB proceed, a formal tender opportunity may be advertised in accordance with the Procurement Act 2023, with indicative timelines suggesting publication from spring 2026. Suppliers are asked to declare any potential conflicts of interest. AHDB will manage disclosures transparently. If PME materials are required in an alternative format, please contact us via the Atamis Portal. All responses will be handled in accordance with AHDB’s Data Protection Policy, and AHDB reserves the right to cancel or amend the PME at any time without liability.