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Official procurement procedure

2023 British Council APAC media buy

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+2 more
CN
SG
Published value
Not published
Submission deadline Not published
Lots published4
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: British Council: "2023 British Council APAC media buy". Published status: complete. Published value: Value not published. 4 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityBritish CouncilScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: British Council
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for British Council. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
6.3Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityBritish Council
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published17 Nov 2023, 13:23 GMT
Last source update17 Nov 2023, 13:23 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services
Delivery area
CN
SG
OCIDocds-h6vhtk-03bd44
What is being bought
This is in regards to the invitation for bids for the British Council tender project – 2023 British Council APAC media buy. This invitation to tender will share information with interested parties to bid for the provision of media buy services across multiple locations in APAC region. The British Council expect to award framework contracts across 4 lots. British Council forecast to spend an estimated £5-6 million per annum to cover its media buying requirements. The expected duration of the contract is two or three years with an option for an extension.
What changed
From the official release history
  1. Status changed to complete
    17 Nov 2023, 13:23 GMT
  2. Official notice release published
    17 Nov 2023, 13:23 GMT
  3. Submission deadline changed to published date
    17 Nov 2023, 13:23 GMT
  4. Status changed to active
    6 Apr 2023, 12:34 BST
  5. Official notice release published
    6 Apr 2023, 12:34 BST
  6. Submission deadline changed to 18 May 2023, 16:00 BST
    6 Apr 2023, 12:34 BST
  7. Buyer information updated
    6 Apr 2023, 12:34 BST
Lots and requirements (4)
Published by the contracting authority
  • Lot 1 · #1
    Exams
    cancelled
    Published valueNot published
    The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    English
    cancelled
    Published valueNot published
    The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.)d. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    China Exams
    cancelled
    Published valueNot published
    - Media strategy and planning- Media planning and execution- Content recommendationrefer to full pack of tender document to find more business requirement
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 4 · #4
    CE
    cancelled
    Published valueNot published
    The objective is to look for a regional boutique digital media buy agency for Cultural Engagement (CE) marketing across the Asia and Pacific region including China to provide online media planning, buying, social media advertising, influencer marketing, SEM, and consultancy services. The agency should be able to allocate resources and run short-term, tactical campaigns with small budgets and with quick turnaround time. CE Marketing includes our work in English Programmes, Education, and Arts, covering B2B and B2C campaigns with specific target segments like English teachers or education stakeholders. The focus area include:1. Media:a. Digital media planning and buying for social and SEM and local channels when requiredb. Programmatic and retargeting advertisingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. B2B & B2C marketing campaignse. Influencer marketing2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    17 Nov 2023, 13:23 GMT
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Award active
    Not published · Not published
  6. Contract active
    Signed 17 Nov 2023, 00:00 GMT · £5,200,000
  7. Contract active
    Signed 17 Nov 2023, 00:00 GMT · £7,300,000
  8. Contract active
    Signed 17 Nov 2023, 00:00 GMT · £1,290,000
  9. Contract active
    Signed 17 Nov 2023, 00:00 GMT · £750,000
Commercial outcome and competition
Awards
IPG MEDIABRANDS (SINGAPORE) PTE. LTD
Not published · Not published · active
IPG MEDIABRANDS (SINGAPORE) PTE. LTD
Not published · Not published · active
Shanghai Pin Shu tech limited, Ltd
Not published · Not published · active
JOLT digital PTE ltd
Not published · Not published · active
Contracts
Exams
£5,200,000 · signed 17 Nov 2023, 00:00 GMT · active
English
£7,300,000 · signed 17 Nov 2023, 00:00 GMT · active
China Exams
£1,290,000 · signed 17 Nov 2023, 00:00 GMT · active
Culture engagement
£750,000 · signed 17 Nov 2023, 00:00 GMT · active
Bid statistics
bids: 7 (lot 1)
electronicBids: 7 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 3 (lot 1)
smeBids: 4 (lot 1)
bids: 6 (lot 2)
electronicBids: 6 (lot 2)
foreignBidsFromEU: 0 (lot 2)
foreignBidsFromNonEU: 3 (lot 2)
smeBids: 3 (lot 2)
bids: 6 (lot 3)
electronicBids: 6 (lot 3)
foreignBidsFromEU: 0 (lot 3)
foreignBidsFromNonEU: 4 (lot 3)
smeBids: 4 (lot 3)
bids: 6 (lot 4)
electronicBids: 6 (lot 4)
foreignBidsFromEU: 0 (lot 4)
foreignBidsFromNonEU: 2 (lot 4)
smeBids: 3 (lot 4)
Buyer and organisations in this procedure

British Council

Contracting authority GB-FTS-79766
View buyer profile

  • British Council
    buyer

    30 Napier Road 258509, Singapore, SG
    ahmed.akram@britishcouncil.org

  • British Council
    reviewBody

    Manchester

  • IPG MEDIABRANDS (SINGAPORE) PTE. LTD
    supplier

    Singapore, SG

  • JOLT digital PTE ltd
    supplier

    Singapore, SG

  • Shanghai Pin Shu tech limited, Ltd
    supplier

    Shanghai, CN
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published