Official UK procurement notice
2023 British Council APAC media buy
Authority: British Council (Local council)
What is being bought4 lots · detail below
Published requirement descriptionThis is in regards to the invitation for bids for the British Council tender project – 2023 British Council APAC media buy. This invitation to tender will share information with interested parties to bid for the provision of media buy services across multiple locations in APAC region. The British Council expect to award framework contracts across 4 lots. British Council forecast to spend an estimated £5-6 million per annum to cover its media buying requirements. The expected duration of the contract is two or three years with an option for an extension.
CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising services
How this framework works
From the published notice- Places
- up to 12 suppliers · 7 bids on the busiest of 4 lots (0.6 per place) · 3 appointed
Lots and requirements (4)Procurement structure
4 lots · no lot values publishedLot #1ExamsAwardedRenewal Singapore (SG)
The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
Lot #2EnglishAwardedRenewal Singapore (SG)
The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.)d. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
Lot #3China ExamsAwardedRenewal China (CN)
- Media strategy and planning- Media planning and execution- Content recommendationrefer to full pack of tender document to find more business requirement
Lot #4CEAwardedRenewal China (CN)
The objective is to look for a regional boutique digital media buy agency for Cultural Engagement (CE) marketing across the Asia and Pacific region including China to provide online media planning, buying, social media advertising, influencer marketing, SEM, and consultancy services. The agency should be able to allocate resources and run short-term, tactical campaigns with small budgets and with quick turnaround time. CE Marketing includes our work in English Programmes, Education, and Arts, covering B2B and B2C campaigns with specific target segments like English teachers or education stakeholders. The focus area include:1. Media:a. Digital media planning and buying for social and SEM and local channels when requiredb. Programmatic and retargeting advertisingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. B2B & B2C marketing campaignse. Influencer marketing2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- “2023 British Council APAC media buy” is a framework: the contest is a place on its panel, up to 12 suppliers, not a single contract.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes
- First published
- 6 Apr 2023, 12:34 BST
- Last source update
- 17 Nov 2023, 13:23 GMT
- Award evaluation window
- 18 May 2023 – …
- Authority reference
BC/02872- FTS notice number
2023/S 000-034100- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03bd44Find a Tender
How it was run
Official notice- Appointment period ends
- 18 May 2023, 16:00 BST
- Submission channel
- {"written"}
- Accepted languages
- en
- Bids opened
- 18 May 2023, 16:00 BST
Timeline
18 May 2023 → 17 Nov 2023 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown18 May 2023, 16:00 BST
- Bids opened18 May 2023, 16:00 BST
- Notice published17 Nov 2023, 13:23 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete17 Nov 2023, 13:23 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast4 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Exams
- Signed
- 17 Nov 2023
- Value
- £5,200,000
- Status
- active
English
- Signed
- 17 Nov 2023
- Value
- £7,300,000
- Status
- active
China Exams
- Signed
- 17 Nov 2023
- Value
- £1,290,000
- Status
- active
Culture engagement
- Signed
- 17 Nov 2023
- Value
- £750,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Exams | 7bids · 7 electronic · 3 from abroad | 4 | — | — |
| 2 · English | 6bids · 6 electronic · 3 from abroad | 3 | — | — |
| 3 · China Exams | 6bids · 6 electronic · 4 from abroad | 4 | — | — |
| 4 · CE | 6bids · 6 electronic · 2 from abroad | 3 | — | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
3 commercial parties on the notice- IPG MEDIABRANDS (SINGAPORE) PTE. LTDFramework contractor
- JOLT digital PTE ltdFramework contractor
- Shanghai Pin Shu tech limited, LtdFramework contractor
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.