105016 - Media Consumption Pathways and Trust

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    "title": "105016 - Media Consumption Pathways and Trust",
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    "description": "DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific \"user pathways\" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK’s information ecosystem. \nThis project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. \nThis is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include ‘what works’ research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.",
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    "title": "105016 - Audience pathways to sources of content and information",
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        "description": "One Virtual Engagement Seminar (Thursday 10th September 2026; 14:00 - 15:00) \nPlease sign up by copying the link below and pasting into browser to reach the Market Engagement Registration Form.  There will be an introduction to the research, allowing for time at the end for a Q&A on the prospective research. Please ensure you have registered to receive a Microsoft Teams meeting link to the seminar.\nhttps://forms.cloud.microsoft/pages/responsepage.aspx?id=bplOgonFVkCVszLEnIpEx4FxwFXJMJlOkexCFt6L-ihUN0ExUU1TSEtQM1pTM0JLUk0xMFdYSFBXNy4u&route=shorturl"
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