Official UK procurement notice
GLA- Youtube Creditline · UK public procurement notice
Authority: Greater London Authority (GLA) (Public body)·On behalf of: Transport for London
What is being bought
Published requirement descriptionThis contract will support the GLA who requires digital advertising on Google UK Ltd's platform YouTube. The GLA advertisement campaigns will inform Londoners about the areas the Mayor is working on and how this will impact them. Some examples of campaigns we have/intend to run include:
Sharing information about how the Mayor is making London safer for young people.
Sharing information about how the Mayor is making London safer for women and girls.
Cost of living advice and support.
Advertising cultural events taking place in Trafalgar Square.
The lotProcurement structure
single lot · no lot value publishedProcedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 8 Sept 2026, 14:46 BST
- Last source update
- 7 Oct 2026, 16:00 BST
- FTS notice number
2026/S 000-094898- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06f4b9Find a Tender
- Why no open competition
- Single Suppliers Intellectual Property Exclusive Rights
- Published justification
This direct award is justified under the PA 2023 Direct Award justification, schedule 5. The reasoning for this justification is below Section 5a:
Procurement Act 2023
5: The following conditions are met in relation to the public contract-
(a)due to a particular supplier having intellectual property rights or other exclusive rights, only that supplier can supply the goods, services or works required, and
(b)there are no reasonable alternatives to those goods, services or work
How it was run
Official notice- Submission deadline
- —
Timeline
18 Sept 2026 → 7 Oct 2026 · 2 dates- Standstill ends27 days ago18 Sept 2026, 23:59 BST
- Notice published9 days ago7 Oct 2026, 16:00 BST
Notice history
4 events · 3 releases on Find a Tender · since 8 Sept 2026- Transparency notice published8 Sept 2026, 14:46 BSTUK5
- Contract award notice published9 Sept 2026, 16:09 BSTUK6
- Contract signature expected21 Sept 2026, 23:59 BSTscheduled
- Contract details notice published7 Oct 2026, 16:00 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| GOOGLE UK LIMITEDGLA - YouTube Credit Line22 Sept 2026 – 22 Sept 2028 · up to 22 Sept 2030Extensions: Extension options for an additional (maximum) 2 years and 0 months on a +1,+1 basis. | £325,000 | 25 Aug 2026 | Awarded |
Contracts
Youtube Credit line · GOOGLE UK LIMITED
- Signed
- 25 Sept 2026
- Value
- £325,000
- Period
- 30 Sept 2026 – 30 Sept 2028 · up to 22 Sept 2030 with extensions
- Status
- active
- Extensions
- Option to extend for up to an additional 2 years on a +1,+1 basis.
No agreed KPIs: N/A below reportable KPI threshold
Contracting authority & participating public bodies
2 public bodies on the noticeOther public bodies
- Transport for LondonProcess contact pointProcuring entityProcurement lead
Bidders & participating suppliers
1 commercial party on the notice- GOOGLE UK LIMITEDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender