Official UK procurement notice
Web Optimisation Platform · UK public procurement notice
Authority: University of Exeter (Central government)
Sectors: IT Services & Software (72) Delivery: UK
Published estimate£240,000≈ £240k / year · £288,000 inc. VAT8.4% below published estimate
Submissions closed 13 Oct 2025awarded 6 Nov 2025
Awarded to AB Tasty LTD
Contract term 1 yrends 16 Nov 2026 · up to 16 Nov 2029 with extensions · starts 17 Nov 2025
What is being bought
Published requirement descriptionWe require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
- The authority expects to re-tender this requirement around 16 Aug 2029, 00:59 BST.
- No preliminary market engagement: Planned Procurement Notice published in lieu of PME
CPV: IT services: consulting, software development, Internet and support
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£240,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
How bids were scored
Published sub-criteria (2)
- Technical: 70%
- Price: 30%
Published award criteria (2)
- Technical
- Price
What this means for your bid
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · next expected 16 Aug 2029
- First published
- 8 Sept 2025, 16:00 BST
- Last source update
- 21 Jan 2026, 11:52 GMT
- Award evaluation window
- Submission end – 27 Oct 2025
- Authority reference
UOE/2025/060/JU- FTS notice number
2025/S 000-057064- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-059614Find a Tender
How it was run
Official noticeRun through: EU-Supply (CTM) · Who buys & how to bid on EU-Supply
Access & registration note: Free · 5–10 minutes
- Submission deadline
- 13 Oct 2025, 12:00 BST
- Clarification deadline
- 3 Oct 2025, 17:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Detailed submission instructions & authority contactsFrom official release
Timeline
8 Sept 2025 → 21 Jan 2026 · 10 dates- Planning notice published8 Sept 2025, 16:00 BST
- Next notice expected400 days ago16 Sept 2025, 00:59 BST
- Tender notice published400 days ago16 Sept 2025, 16:24 BST
- Clarification questions by383 days ago3 Oct 2025, 17:00 BST
- Submission deadline373 days ago13 Oct 2025, 12:00 BST
- Award decision expected by358 days ago27 Oct 2025, 23:59 GMT
- Assessment summaries sent348 days ago7 Nov 2025
- Contract starts338 days ago17 Nov 2025
- Standstill ends328 days ago26 Nov 2025, 23:59 GMT
- Latest notice published273 days ago21 Jan 2026, 11:52 GMT
Notice history
8 events · 4 releases on Find a Tender · since 8 Sept 2025- Planned procurement notice published8 Sept 2025, 16:00 BSTUK3
- Tender notice published16 Sept 2025, 16:24 BSTUK4
- Status changed to active16 Sept 2025, 16:24 BST
- Deadline moved to 13 Oct 2025, 12:00 BST16 Sept 2025, 16:24 BST+3 days · was 10 Oct 2025, 12:00 BST
- Contract award notice published17 Nov 2025, 11:08 GMTUK6
- Status changed to complete17 Nov 2025, 11:08 GMT
- Contract signature expected1 Dec 2025, 23:59 GMTscheduled
- Contract details notice published21 Jan 2026, 11:52 GMTUK7
Routine re-releases (4)
- 2025-09: 1 release · 8 Sept 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £219,8001 award exc. VAT
Bids received 77 from SMEs
Contracts signed 1latest 14 Jan 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| AB Tasty LTDSMEProvision of a Web Optimisation Platform2 Dec 2025 – 1 Dec 2026 · up to 1 Dec 2029Extensions: Up to three extension in increments of up to twelve months | £219,800 | 6 Nov 2025 | Awarded |
Contracts
Web Optimisation Platform · AB Tasty LTDSME
- Signed
- 14 Jan 2026
- Value
- £219,800
- Period
- 15 Jan 2026 – 16 Nov 2029
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 7final-stage tenders | 7 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- AB Tasty LTDAwarded supplier
Official documents & specifications (4)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender