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Find a TenderAwarded without competitionContract award notice
Published 4 Nov 2025, 12:03 GMT

Official UK procurement notice

THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

Official notice

Authority: The Crown Estate (Public body)

Direct awardSME suitable
Sectors: IT Services & Software (72) Delivery: UK
Awarded value£288,000published award · exc. VAT
Award in standstill 4 Nov 2025no call for competition
Award (standstill) to April Strategy LLP

What is being bought

Published requirement description

Supporting with delivering the customer strategy through three workstreams - Segmentation and engagement plan

Customer insight

Customer Value Proposition

The lotProcurement structure

single lot · no lot value published
Lot #1AwardedSME
Delivery: UKEligibility: SME eligible
72224000 Project management consultancy services

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Nov 2025, 12:03 GMT
Last source update
4 Nov 2025, 14:09 GMT
FTS notice number
2025/S 000-070871
Latest notice
Contract award notice (UK6)
Delivery area
UK
Official registry OCID
ocds-h6vhtk-05d9c1 Find a Tender
Why no open competition
Additional Repeat Further Following Competitive Procedure
Published justification

April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.

How it was run

Official notice
Submission deadline
—

Timeline

4 Nov 2025 → 13 Nov 2025 · 2 dates
  1. Notice published353 days ago
    4 Nov 2025, 14:09 GMT
  2. Standstill ends343 days ago
    13 Nov 2025, 23:59 GMT

Notice history

3 events · 2 releases on Find a Tender · since 4 Nov 2025
  1. Transparency notice published
    4 Nov 2025, 12:03 GMT
    UK5
  2. Contract award notice published
    4 Nov 2025, 14:09 GMT
    UK6
  3. Contract signature expected
    14 Nov 2025, 23:59 GMT
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £288,0001 award exc. VAT
Awarded toValueDateStatus
April Strategy LLPSME15 Nov 2025 – 14 Nov 2026 · up to 31 Dec 2026Extensions: Further work to support delivery of customer strategy.£288,0004 Nov 2025standstill to 13 Nov 2025Standstill

Contracting authority & participating public bodies

The Crown Estate

Contracting authorityPublic authority - central government GB-PPON: PYYN-4743-GYVQ 1 St James Market, London, London, SW1Y 4AHContact email

Bidders & participating suppliers

1 commercial party on the notice
  • APRIL STRATEGY LLPAwarded supplierGB-COH: OC328570 71-75 Shelton Street, London, England, London, WC2H 9JQContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender