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AwardedFind a Tender · award

TfGM Sponsorship Agency Service Framework

Buyer: Transport for Greater Manchester →

BuyerTransport for Greater Manchester
StatusAwarded
DeadlineNot published
ValueValue not published
Published31 Aug 2021

What is being bought

Transport for Greater Manchester (TfGM) is to establish a Framework to cover Sponsorship Agency Services.

Delivery location

UKD3 · UKD3

Categories

Business services: law, marketing, consulting, recruitment, printing and security 79000000Business services: law, marketing, consulting, recruitment, printing and security 79000000

Lot details

Sponsorship Asset Valuation

Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 1 of the framework requires agencies to support with the valuation and viability of existing projects within its portfolio but also to assist with the identification of opportunities not currently scoped for commercial sponsorship. The agencies should be able to help TfGM respond to demands from the market regarding the types of projects brands are looking to invest in.

Statuscancelled

Award criteria
Technical — 60
Social Value — 10
price — 30

Taking Sponsorship Opportunity to Market

Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 2 of the framework requires agencies to either lead or support with taking the opportunity identified to the market to achieve and exceed the estimated revenue from organisations suitable for an organisation such in the public sector as TfGM.

Statuscancelled

Award criteria
Technical — 60
Social Value — 10
price — 30

What is included

ItemCategoryQuantity
1Business services: law, marketing, consulting, recruitment, printing and securityNot published
2Business services: law, marketing, consulting, recruitment, printing and securityNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Business services: law, marketing, consulting, recruitment, printing and security (79000000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,803 of 13,741 with a bid count)3.2 average (6,508 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer3Not publishedNot publishedNot published
Delivery region: UKD31305 median · 17.5 average (51 of 130 with a bid count)2.3 average (59 of 130 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementYes
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

TfGM Sponsorship Agency Service Framework

Statusactive
SupplierReg & Co Ltd

Contracts

TfGM Sponsorship Agency Service Framework

Statusactive

TfGM Sponsorship Agency Service Framework

Statusactive

TfGM Sponsorship Agency Service Framework

Statusactive

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-029b6d
Latest release ID021483-2021
Latest release timestampTue Aug 31 2021 14:49:16 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release3
Contracts in latest release3
Parties in latest release5

Notice history

DateEventReference
31 Aug 2021award, contract021483-2021
12 Mar 2021tender005116-2021

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (2 releases)
31 Aug 2021 · 021483-2021 · award, contract
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        "url": "http://www.tfgm.com",
        "buyerProfile": "http://www.tfgm.com",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Facilitation of Public Transport"
          }
        ]
      },
      "identifier": {
        "legalName": "Transport for Greater Manchester"
      },
      "contactPoint": {
        "name": "Mr Imran Lobania",
        "email": "imran.lobania@tfgm.com",
        "telephone": "+44 1612441831"
      }
    },
    {
      "id": "GB-FTS-26985",
      "name": "Reg & Co Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Reg & Co Ltd"
      }
    },
    {
      "id": "GB-FTS-26986",
      "name": "Phar Partnerships Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKH2",
        "locality": "Hitchin",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Phar Partnerships Ltd"
      }
    },
    {
      "id": "GB-FTS-26987",
      "name": "The Superlative Group",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "The Superlative Group"
      }
    },
    {
      "id": "GB-FTS-2508",
      "name": "Transport for Greater Manchester",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Manchester",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Transport for Greater Manchester"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "021483-2021-1",
      "title": "TfGM Sponsorship Agency Service Framework",
      "status": "active",
      "awardID": "021483-2021-1",
      "dateSigned": "2021-06-21T00:00:00+01:00"
    },
    {
      "id": "021483-2021-2",
      "title": "TfGM Sponsorship Agency Service Framework",
      "status": "active",
      "awardID": "021483-2021-2",
      "dateSigned": "2021-06-21T00:00:00+01:00"
    },
    {
      "id": "021483-2021-3",
      "title": "TfGM Sponsorship Agency Service Framework",
      "status": "active",
      "awardID": "021483-2021-3",
      "dateSigned": "2021-06-21T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
12 Mar 2021 · 005116-2021 · tender
{
  "id": "005116-2021",
  "tag": [
    "tender"
  ],
  "date": "2021-03-12T19:16:28Z",
  "ocid": "ocds-h6vhtk-029b6d",
  "buyer": {
    "id": "GB-FTS-3629",
    "name": "Transport for Greater Manchester"
  },
  "tender": {
    "id": "DN532050",
    "lots": [
      {
        "id": "1",
        "title": "Sponsorship Asset Valuation",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Procurement for the establishment of a Framework to cover Sponsorship Agency Services.\nTfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year.\nWe anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives.\nThis procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market.\nLot 1 of the framework requires agencies to support with the valuation and viability of existing projects within its portfolio but also to assist with the identification of opportunities not currently scoped for commercial sponsorship. The agencies should be able to help TfGM respond to demands from the market regarding the types of projects brands are looking to invest in.",
        "contractPeriod": {
          "durationInDays": 1440
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      },
      {
        "id": "2",
        "title": "Taking Sponsorship Opportunity to Market",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Procurement for the establishment of a Framework to cover Sponsorship Agency Services.\nTfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year.\nWe anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives.\nThis procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market.\nLot 2 of the framework requires agencies to either lead or support with taking the opportunity identified to the market to achieve and exceed the estimated revenue from organisations suitable for an organisation such in the public sector as TfGM.",
        "contractPeriod": {
          "durationInDays": 1440
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKD3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79000000",
            "scheme": "CPV",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UKD3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79000000",
            "scheme": "CPV",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
          }
        ]
      }
    ],
    "title": "TfGM Sponsorship Agency Service Framework",
    "value": {
      "amount": 800000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "economic",
        "documentType": "economicSelectionCriteria"
      },
      {
        "id": "technical",
        "documentType": "technicalSelectionCriteria"
      }
    ],
    "bidOpening": {
      "date": "2021-04-12T16:30:00+01:00",
      "description": "A duly authorised TfGM procurement representative will verify and release the submissions in Pro Contract."
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "maximumLotsBidPerSupplier": null
    },
    "awardPeriod": {
      "startDate": "2021-04-12T16:30:00+01:00"
    },
    "description": "Transport for Greater Manchester (TfGM) seeks to establish a Framework to cover Sponsorship Agency Services. TfGM have made available an invitation to tender to procure services within two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market.",
    "tenderPeriod": {
      "endDate": "2021-04-12T16:00:00+01:00"
    },
    "contractTerms": {
      "performanceTerms": "Transport for Greater Manchester's particular conditions are set out in the Invitation to Tender documentation made available via Pro-contract."
    },
    "hasRecurrence": false,
    "reviewDetails": "TfGM will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to receive further debriefing from the contracting authority before the contract is entered into.\nApplicants who are unsuccessful shall be informed by TfGM as soon as possible after the decision has been made as to the reasons why the applicant was unsuccessful. Should additional information be required it should be requested of the addressee in section I.1. If an appeal regarding the award of the contract has not been successfully resolved, The Public Contracts\nRegulations 2015 (SI 2015 No.102), as amended, provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court. Any such action must be brought promptly(generally within 30 days). If a declaration of ineffectiveness is sought, any such action must be brought within30 days where TfGM has communicated the award of the contract and a summary of reasons to tenderers, or otherwise within 6 months. Where a contract has not been entered into, the Court may order the setting aside of the award decision or order the authority to amend any document and may award damages. If the contract has been entered into the Court may, depending on the circumstances, award damages, make a declaration of ineffectiveness, order TfGM to pay a fine, and/or order that the duration of the contract be shortened. The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.",
    "classification": {
      "id": "79000000",
      "scheme": "CPV",
      "description": "Business services: law, marketing, consulting, recruitment, printing and security"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ]
    },
    "submissionMethod": [
      "electronicSubmission"
    ],
    "procurementMethod": "open",
    "selectionCriteria": {
      "criteria": [
        {
          "type": "suitability",
          "appliesTo": [
            "supplier"
          ],
          "description": "Details relating to conditions for participation, including minimum criteria, will be set out in the Invitation to Tender documentation made available via Pro Contract."
        }
      ]
    },
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "http://procontract.due-north.com/register",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-3629",
      "name": "Transport for Greater Manchester",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD3",
        "locality": "Manchester",
        "postalCode": "M1 3BG",
        "countryName": "United Kingdom",
        "streetAddress": "Transport for Greater Manchester, 2, Piccadilly Place,"
      },
      "details": {
        "url": "http://www.tfgm.com",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Facilitation of Public Transport"
          }
        ]
      },
      "identifier": {
        "legalName": "Transport for Greater Manchester"
      },
      "contactPoint": {
        "url": "http://procontract.due-north.com/register",
        "name": "Mr Imran Lobania",
        "email": "imran.lobania@tfgm.com",
        "telephone": "+44 1612441831"
      }
    },
    {
      "id": "GB-FTS-2508",
      "name": "Transport for Greater Manchester",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Manchester",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Transport for Greater Manchester"
      }
    }
  ],
  "language": "en",
  "description": "• Additional information and visibility of Invitation to Tender documentation is via http://procontract.due-north.com/register and the opportunity is project reference DN532050.\n• Please note the return date and time in IV2.2 is the final date for submission of the completed Invitation to Tender.\n• This Procurement process will be conducted through the ProContract e-tendering portal and any submission made outside of this portal will be disqualified.\n• All communications, including tender submission must be written in English and priced in pounds sterling.\n• Nothing in this procurement process is intended to form any express or implied contractual relationship between parties unless and until the award of a contract is concluded.\n• Any contract entered into as a result of this procurement will be considered to be a contract governed by English Law and subject to the exclusive jurisdiction of the Courts of England and Wales.\n• TfGM is not liable for any costs, fees or expenses (including third party costs, fees or expenses) incurred by those expressing an interest in, negotiating or tendering for this contract opportunity.\n• TfGM reserves the right to terminate this procurement process or to amend or vary the process at any time prior to the conclusion of the award of contract without liability to any party.\n• Applicants are advised that the most economically advantageous tender or any tender will not automatically be accepted.",
  "initiationType": "tender"
}