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Official procurement procedure

TfGM Marketing and Communications Framework 2022

Business services: law
marketing
consulting
+3 more
North West (UKD3)
Published value
£4,670,000
Submission deadline 24 Nov 2022, 12:00 GMT
Lots published8
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transport for Greater Manchester: "TfGM Marketing and Communications Framework 2022". Published status: active. Published value: £4,670,000. 8 published lots. Recorded submission deadline: 24 Nov 2022, 12:00 GMT. See the official notice for participation instructions.
Contracting AuthorityTransport for Greater ManchesterScope & CategoriesNot publishedSubmission Window
Closed
24 Nov 2022, 12:00 GMT
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£4,670,000
Bidder Intelligence · Authority Profile: Transport for Greater Manchester
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transport for Greater Manchester. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3Bids / Report
20% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 7 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTransport for Greater Manchester
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published25 Oct 2022, 00:25 BST
Last source update25 Oct 2022, 00:25 BST
Recurring procurementYes
ClassificationBusiness services: law, marketing, consulting, recruitment, printing and security, Printed matter and related products
Delivery area
North West (UKD3)
OCIDocds-h6vhtk-037bd3
What is being bought
Transport for Greater Manchester (TfGM) seeks to establish a Framework to cover Marketing and Communication Services. TfGM have made available an invitation to tender to procure services within 8 lots: Lot 1 - Marketing Agency Lot 2 - Brand Agency Lot 3 - Promotions, Public and Media Relations Lot 4 - Vehicle Livery, Wayfinding & Signage Lot 5 - Media Planning and Buying Agency Lot 6 - Print Services Lot 7 - Digital & Social Media Services Lot 8 - Videography The opportunity is available on our procurement system ProContract. Please login to your ProContract account and search using the credentials below. If you have not registered to ProContract you can register following this link: https://procontract.due-north.com/Register or search ProContract via your search engine and click on register as a supplier. The opportunity is available under the credentials: Project ID: DN635934
What changed
From the official release history
  1. Published value updated to £4,670,000
    25 Oct 2022, 00:25 BST
  2. Status changed to active
    25 Oct 2022, 00:25 BST
  3. Official notice release published
    25 Oct 2022, 00:25 BST
  4. Submission deadline changed to 24 Nov 2022, 12:00 GMT
    25 Oct 2022, 00:25 BST
  5. Buyer information updated
    25 Oct 2022, 00:25 BST
Lots and requirements (8)
Published by the contracting authority
  • Lot 1 · #1
    Marketing Agency
    active
    Published value£350,000
    Lot 1 – Marketing Agency (single supplier Lot) TfGM require a marketing agency to provide specialist, expert, reactive responses to communicating a message from a brief set from a variety of innovative mediums. The marketing agency is expected to support in the following: • identifying valuable marketing strategies driving the best return on investment • implementing marketing solutions delivering and managing marketing campaigns • evaluating marketing results monitoring marketing efforts and use data to improve campaign results.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Brand Agency
    active
    Published valueNot published
    Lot 2 – Brand Agency (single supplier Lot) – TfGM require a brand agency to support in the creating, development, maintenance, and improvement of a range of brands. Creative, design and communication may also fall under their overarching banner, but their main focus will be on brand strategy by either developing or refreshing brands to gain the attention of the audience.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Promotions, Public and Media Relations
    active
    Published valueNot published
    Lot 3 - Promotions, Public and Media Relations (single supplier Lot) - TfGM require a Public Relations (PR) agency to help promote TfGM’s editorial coverage. The successful supplier will be required to help TfGM promote a positive image of the company. But the paths to creating awareness are vastly different. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favourably.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 4 · #4
    Vehicle Livery, Wayfinding and Signage
    active
    Published valueNot published
    Lot 4 – Vehicle Livery, Wayfinding and Signage (maximum 4 suppliers per sub-Lot) – TfGM have an estate which includes the specialist wrapping of vehicles with promotional campaigns for external organisations and wayfinding/signage on different street furniture and assets. Without compromising the asset the quality of the print of marketing campaigns suppliers are tasked to apply and remove vinyl wrap to the schedule of the commercial teams management of the advertising assets. This Lot will deliver professional vinyl applications in the areas identified below (note that all sub-Lots are evaluated separately, and suppliers do not need to tender for all sub-Lots): • Lot 4a: Vehicle Livery • Lot 4b: Wayfinding and Signage
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 5 · #5
    Media Planning and Buying Agency
    active
    Published valueNot published
    Lot 5 - Media Planning and Buying Agency (single supplier Lot) – A media buying agency is required to support TfGM in identifying the best time frame to purchase media, establish markets for reaching the target audience, and recommend the budget to achieve TfGM’s goals. The buying agency would also have special insights into the target audience because of the tracking it conducts for ad campaigns. They also have the relationships with broadcasters to help secure exclusive slots or help broker discounts based on volume anticipated in campaigns
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 6 · #6
    Print Services
    active
    Published valueNot published
    Lot 6 - Print Services (maximum 4 suppliers per sub-Lot) – Print services help deliver print for external consumption. This includes design to best adapt to media, the physical print and delivery/transit to multiple points of promotion. The print services may have on site or at multiple site or as a broker access to machinery and material to provide print material to the specification set by TfGM in a timely manner. This Lot will deliver professional print services in the areas identified below (note that all sub-Lots are evaluated separately, and suppliers do not need to tender for all sub-Lots): • Lot 6a: Digital and Litho Printing Services • Lot 6b: Specialist Form Printing Services • Lot 6c: Portable Exhibition Displays • Lot 6d: Bus Timetable Leaflets
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 7 · #7
    Digital & Social Media Services
    active
    Published valueNot published
    Lot 7 - Digital & Social Media Services (single supplier Lot) – A digital marketing company is required to provide TfGM expertise for Search Engine Optimisation, Email Marketing, Content Marketing, Social Media, and more. Social media is just one of the many channels that make up a digital marketing campaign at TfGM. Due to the technical nature of this specialism a specialist provider is required to help unlock, promote and feedback to an audience in the quickest, efficient and most cost effective digital medium. Compliance of data and privacy is paramount and a specialist provider would be required to help manage digital services required.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 8 · #8
    Videography
    active
    Published valueNot published
    Lot 8 – Videography (maximum 4 suppliers) - TfGM are looking for dedicated video production agencies. Core services will primarily focus on producing high quality video content, editing, producing short & long versions and informing activity utilising insight to deliver results.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    25 Oct 2022, 00:25 BST
  2. Submission deadline
    24 Nov 2022, 12:00 GMT
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Transport for Greater Manchester

Contracting authority GB-FTS-3629
View buyer profile

  • Transport for Greater Manchester
    buyer
    centralPurchasingBody

    Transport for Greater Manchester, 2, Piccadilly Place,, Manchester, UKD3, M1 3BG
    imran.lobania@tfgm.com
    +44 1612441831
    Published organisation website

  • Transport for Greater Manchester
    reviewBody

    Manchester
Documents (2)
Official links; attachments are not copied

  • economicSelectionCriteria

    tender
    economicSelectionCriteria

  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published