Official UK procurement notice
TEN-2526-043 (PA2023) Digital Tracking Tool
Authority: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION
What is being bought
Published requirement descriptionThe Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour—specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement.
The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following:
Visual behavioural insights
Support session-level replay and heatmapping
Journey-level behavioural analysis across pages and devices.
Friction and drop-off diagnostics at interaction level
Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms)
The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.
CPV: Technical analysis or consultancy services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£160,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- Experience: 30%
- Approach to Project: 20%
- Team: 5%
- Data Privacy: 15%
- Technical capability of the tool: 25%
- Costs and financials: 5%
Published award criteria (6)
- Experience: Please provide up to three case studies (in PowerPoint no more than 5 slides each) that demonstrate your experience for how we can use your tool for the redesign and optimisation of the Nest website to understand user behaviour, journeys, frustrations and content attractiveness -specifically the "why" behind online actions. - Journey analysis: How your tool was used to analyse and interpret user journeys across pages and devices. - Behavioural analysis: How interaction-level data (e.g., engagement patterns, drop-offs, friction signals) was used to generate insight. - Support for UX and Creative Teams: How insights informed UX design, content strategy, and/or creative optimisation. - Impact and business change: How your analysis led to measurable changes, decisions, or performance improvements. Please include evidence of outcomes where possible. - Technical expertise: How you handled business and data security questions from businesses. Please clearly label your case studies and explanations with which of these areas of expertise the case demonstrates.
- Approach to Project: Please outline your approach to delivering the objectives and the requirement. This should include a clear description of your methodology including examples of data and third-party data sources you would utilise and how the brief would be delivered. Additionally, please provide information on the following: - Confirmation you have a technically secure and compliant data-handling environment and processes for the UK market - Understanding of working in a highly regulated market
- Team: Please provide short bios of the specific team you would expect to put forward for this project.
- Data Privacy: Please provide details of how you manage data: - How data is collected and managed - How do you determine the uniqueness of a user? - What data do your scripts collect? - What is the retention period - In terms of Data Masking - In terms of User consent - Do you collect any personal data?
- Technical capability of the tool: Please provide details on the following: - Impact on page performance - Script/tag placement - Form field data collection - Where is the infrastructure hosted? - If we need to extract/export data into the NEST Data Lake, what options are available? - How do you manage the correlation between a user session and the user? - How you record a session
- Costs and financials: Please provide: • Cost for 10 users including training & support • Cost per additional user (for information only) • Cost of implementation, integration & onboarding, technical support (account manager) • Rate card (for information only) Please complete commercial schedule – Annex C Prices submitted should be in pound sterling, include expenses and be exclusive of VAT.
- Price carries 5 of 100 points: a 10% discount moves about 0.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 6 Mar 2026, 15:34 GMT
- Last source update
- 23 Oct 2026, 13:15 BST
- FTS notice number
2026/S 000-020546- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-066482Find a Tender
How it was run
Official notice- Submission deadline
- 27 Mar 2026, 12:00 GMT
- Clarification deadline
- 13 Mar 2026, 12:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Timeline
6 Mar 2026 → 23 Oct 2026 · 5 dates- Tender notice published233 days ago6 Mar 2026, 15:34 GMT
- Clarification questions by226 days ago13 Mar 2026, 12:00 GMT
- Submission deadline212 days ago27 Mar 2026, 12:00 GMT
- Contract starts177 days ago1 May 2026, 00:00 BST
- Latest notice published2 days ago23 Oct 2026, 13:15 BST
Notice history
3 events · 2 releases on Find a Tender · since 6 Mar 2026- Tender notice published6 Mar 2026, 15:34 GMTUK4
- Contract details notice published23 Oct 2026, 13:15 BSTUK7
- Status changed to complete23 Oct 2026, 13:15 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Content Square Limited | £129,860 † | — | Awarded |
Contracts
Contract 1 · Content Square Limited
- Signed
- 21 Oct 2026
- Value
- £129,860
- Period
- 26 Oct 2026 – 25 Oct 2030
- Status
- active
- Options
- In the event that the yearly limits set forth in the Order Form are exceeded during the Term, subject to clause 8 of the T&Cs, Nest may be charged overusage fees yearly in arrears at the rate(s) shown below, on a pro rata basis: Experience Analytics - Web: £11,280.00 per million Sessions Session Replay Web: £2,169.00 per million Sessions
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Content Square LimitedAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Tender notice Tender notice on Find a Tender