T20/33_Search Engine Optimisation (SEO)

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:• Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel• Identification of key search terms which could aid visibility• Review of target landing pages and assess their ability to rank for target keywords• Identification of any content gaps• Advice on actions required to preserve SEO during projects such as content mergers and IA updates• Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:• Recommend and advise on target keywords• Provide ongoing on-page optimisation of agreed course keywords• Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:• Regular technical SEO check to maintain technical best practice• Advice on how to address and resolve any technical SEO issues• Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:• Advise on appropriate tracking and measurement to determine success• Provide regular reports with agreed metrics to show progress and ROI• Reports summarising advice and strategies to improve SEO.