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Official procurement procedure

Strategic PR partner services requirement for AHDB

Public relations services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Agriculture and Horticulture Development Board: "Strategic PR partner services requirement for AHDB". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityAgriculture and Horticulture Development BoardScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Agriculture and Horticulture Development Board
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Agriculture and Horticulture Development Board. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
7.5Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 2 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityAgriculture and Horticulture Development Board
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published28 Jan 2026, 08:56 GMT
Last source update28 Jan 2026, 08:56 GMT
Recurring procurementNot published
ClassificationPublic relations services
Delivery area
UK
OCIDocds-h6vhtk-061057
What is being bought
This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms 8 submissions were received
What changed
From the official release history
  1. Status changed to complete
    28 Jan 2026, 08:56 GMT
  2. Official notice release published
    28 Jan 2026, 08:56 GMT
  3. Buyer information updated
    28 Jan 2026, 08:56 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    28 Jan 2026, 08:56 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 28 Jan 2026, 00:00 GMT · Not published
Commercial outcome and competition
Awards
Fight or Flight
Not published · Not published · active
Contracts
Strategic PR partner services requirement for AHDB
Not published · signed 28 Jan 2026, 00:00 GMT · active
Bid statistics
highestValidBidValue: 400000
lowestValidBidValue: 100000
bids: 8 (lot 1)
electronicBids: 8 (lot 1)
highestValidBidValue: 400000 (lot 1)
lowestValidBidValue: 100000 (lot 1)
smeBids: 8 (lot 1)
Buyer and organisations in this procedure

Agriculture and Horticulture Development Board

Contracting authority GB-COH-16480621
View buyer profile

  • Agriculture and Horticulture Development Board
    buyer

    GB-COH: 16480621
    Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV34PE
    procurement@ahdb.org.uk

  • AHDB
    reviewBody

    Middlemarch Business Park, Siskin Parkway East, Coventry, CV3 4PE
    procurement@ahdb.org.uk

  • Fight or Flight
    supplier

    Soho 9 Noel Street, London, UK, W1F 8GQ
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThis was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms