Rail Network Customer Interfaces Merger: Structure, Purpose & Principles

Official notice

Authority: DFT Operator Limited 'DFTO' (Central government)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£3,000,000published contract · exc. VAT

Awarded 23 Jun 2026no call for competition

Awarded to M&C Saatchi (UK) Ltd

What is being bought

Published requirement description

DfT Operator Limited ("DFTO") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the "Requirement").

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1This contract is for creative marketing services that will support DFTO by developing…Awarded

This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.

Delivery: UK

Extensions: Extension provisions up to a further 24 (Twenty-Four) months cumulatively at the discretion of DFTO.

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 10 Jul 2026, 15:37 BST
Last source update: 10 Jul 2026, 15:37 BST
Authority reference: DFTO 061/25
FTS notice number: 2026/S 000-065289
Classification (CPV): Advertising and marketing services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-06c8ce Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: This contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £3,000,0001 contract exc. VAT

Bids received 2

Contracts signed 1latest 23 Jun 2026

Awarded to	Value	Date	Status
M&C Saatchi (UK) Ltd	£3,000,000 †	—	Awarded

Contracts

Contract 065289-2026-DFTO 061/25-1 · M&C Saatchi (UK) Ltd
Signed
23 Jun 2026
Value
£3,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
2bids	—	—	—

Contracting authority & participating public bodies

DFT OPERATOR LIMITED

Contracting authorityCentral GovernmentBody governed by public lawTransportation GB-COH: 07141122 Waterloo General Office 2nd Floor, London, London, SE18SWContact name, email

Dispute resolution & review bodies

High Court of JusticeReview body London

Bidders & participating suppliers

1 commercial party on the notice

M&C SAATCHI (UK) LIMITEDAwarded supplierGB-COH: 03003693 36 Golden Square, London, UK, W1F 9EE

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.