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AwardedFind a Tender · award

Rail Network Customer Interfaces Merger: Structure, Purpose & Principles

Buyer: DFT OPERATOR LIMITED →

BuyerDFT OPERATOR LIMITED
StatusAwarded
DeadlineNot published
ValueValue not published
Published10 Jul 2026

What is being bought

DfT Operator Limited ("DFTO") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the "Requirement").

Delivery location

UK

Categories

Advertising and marketing services 79340000

Lot details

Lot 1

This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.

Statuscancelled

Award criteria
Price per Quality Point (PQP) — 100
price — Price per Quality Point (PQP)

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7404 median · 30.9 average (5,803 of 13,740 with a bid count)3.2 average (6,507 of 13,740 with named award suppliers)1 comparable price pairs
Same buyer61 median · 3.7 average (6 of 6 with a bid count)1 average (6 of 6 with named award suppliers)Not published
Delivery region: UK3,8104 median · 60.1 average (1,523 of 3,810 with a bid count)5 average (1,809 of 3,810 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleThis contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

065289-2026-DFTO 061/25-1

Statusactive
Value£3,000,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06c8ce
Latest release ID065289-2026
Latest release timestampFri Jul 10 2026 14:37:18 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
10 Jul 2026award, contract065289-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "065289-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 2,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-10T15:37:18+01:00",
  "ocid": "ocds-h6vhtk-06c8ce",
  "buyer": {
    "id": "GB-COH-07141122",
    "name": "DFT OPERATOR LIMITED"
  },
  "awards": [
    {
      "id": "065289-2026-DFTO 061/25-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03003693",
          "name": "M&C SAATCHI (UK) LIMITED"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "DFTO 061/25",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "options": {
          "description": "Extension provisions up to a further 24 (Twenty-Four) months cumulatively at the discretion of DFTO."
        },
        "hasOptions": true,
        "description": "This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price per Quality Point (PQP)",
              "type": "quality",
              "description": "100"
            },
            {
              "type": "price",
              "description": "Price per Quality Point (PQP)"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ]
      }
    ],
    "title": "Rail Network Customer Interfaces Merger: Structure, Purpose & Principles",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "DfT Operator Limited (\"DFTO\") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the \"Requirement\").",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "This contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-07141122",
      "name": "DFT OPERATOR LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI45",
        "locality": "London",
        "postalCode": "SE18SW",
        "countryName": "United Kingdom",
        "streetAddress": "Waterloo General Office 2nd Floor"
      },
      "details": {
        "url": "https://www.gov.uk/government/organisations/dft-operator-limited",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Transportation"
          }
        ]
      },
      "identifier": {
        "id": "07141122",
        "scheme": "GB-COH",
        "legalName": "DFT OPERATOR LIMITED"
      },
      "contactPoint": {
        "name": "Ross Moseley",
        "email": "ross.moseley@dftoperator.co.uk"
      }
    },
    {
      "id": "GB-COH-03003693",
      "name": "M&C SAATCHI (UK) LIMITED",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "postalCode": "W1F 9EE",
        "countryName": "United Kingdom",
        "streetAddress": "36 Golden Square"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "03003693",
        "scheme": "GB-COH",
        "legalName": "M&C SAATCHI (UK) LIMITED"
      }
    },
    {
      "id": "GB-FTS-1412",
      "name": "High Court of Justice",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "High Court of Justice"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "065289-2026-DFTO 061/25-1",
      "value": {
        "amount": 3000000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "065289-2026-DFTO 061/25-1",
      "dateSigned": "2026-06-23T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
10 Jul 2026 · 065289-2026 · award, contract
{
  "id": "065289-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 2,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-10T15:37:18+01:00",
  "ocid": "ocds-h6vhtk-06c8ce",
  "buyer": {
    "id": "GB-COH-07141122",
    "name": "DFT OPERATOR LIMITED"
  },
  "awards": [
    {
      "id": "065289-2026-DFTO 061/25-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03003693",
          "name": "M&C SAATCHI (UK) LIMITED"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "DFTO 061/25",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "options": {
          "description": "Extension provisions up to a further 24 (Twenty-Four) months cumulatively at the discretion of DFTO."
        },
        "hasOptions": true,
        "description": "This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price per Quality Point (PQP)",
              "type": "quality",
              "description": "100"
            },
            {
              "type": "price",
              "description": "Price per Quality Point (PQP)"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ]
      }
    ],
    "title": "Rail Network Customer Interfaces Merger: Structure, Purpose & Principles",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "DfT Operator Limited (\"DFTO\") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the \"Requirement\").",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "This contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-07141122",
      "name": "DFT OPERATOR LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI45",
        "locality": "London",
        "postalCode": "SE18SW",
        "countryName": "United Kingdom",
        "streetAddress": "Waterloo General Office 2nd Floor"
      },
      "details": {
        "url": "https://www.gov.uk/government/organisations/dft-operator-limited",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Transportation"
          }
        ]
      },
      "identifier": {
        "id": "07141122",
        "scheme": "GB-COH",
        "legalName": "DFT OPERATOR LIMITED"
      },
      "contactPoint": {
        "name": "Ross Moseley",
        "email": "ross.moseley@dftoperator.co.uk"
      }
    },
    {
      "id": "GB-COH-03003693",
      "name": "M&C SAATCHI (UK) LIMITED",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "postalCode": "W1F 9EE",
        "countryName": "United Kingdom",
        "streetAddress": "36 Golden Square"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "03003693",
        "scheme": "GB-COH",
        "legalName": "M&C SAATCHI (UK) LIMITED"
      }
    },
    {
      "id": "GB-FTS-1412",
      "name": "High Court of Justice",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "High Court of Justice"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "065289-2026-DFTO 061/25-1",
      "value": {
        "amount": 3000000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "065289-2026-DFTO 061/25-1",
      "dateSigned": "2026-06-23T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}