Quality Meat Scotland - Provision of Consumer PR Services

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to:

Influencers (micro and macro)

Recipe placement

Opinion pieces

Partnerships e.g. with restaurants, itison, food brands etc

Sponsorship

Stunts/events

Broadcast

In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering:

Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences

Seeking opportunities that support our brands

Horizon scanning for reputational risks within the consumer landscape

Crisis management working in conjunction with our Industry & Corporate PR to ensure our reputation is protected within the consumer landscape

Communicating the positive work of our in-house teams to consumers covering:

Health & Education

Industry Development

Brands Integrity

To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.