Official UK procurement notice
PR Representation work covering Germany and Austria on behalf of AHDB
Authority: AHDB
What is being bought
Published requirement descriptionAWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb and beef in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
CPV: Public relations services
The lotProcurement structure
single lot · no lot value publishedLot #1Responsible for driving value and volume sales, the successful representative will be…Awarded
Responsible for driving value and volume sales, the successful representative will be expected to:
- Liase closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights
- Identify and develop priority markets for British lamb and beef, and effectively maintain and build new relationships with relevant contacts in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef
- Devise and implement effective local strategies to promote Brtish lamb and beef, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce.
- Liaise with central AHDB staff in areas such as media, PR and digital.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality: 85%
- Cost: 15%
Published award criteria (2)
- Quality: 85
- Cost: 15
- Price carries 15 of 100 points: a 10% discount moves about 1.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 15 Apr 2021, 22:55 BST
- Last source update
- 15 Apr 2021, 22:55 BST
- Authority reference
2020-444- FTS notice number
2021/S 000-007994- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02a6abFind a Tender
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Dr Tim SchaferSMEAWARDED - PR Representation in Germany and Austria on behalf of AHDB | €560,000 † | — | Awarded |
Contracts
AWARDED - PR Representation in Germany and Austria on behalf of AHDB · Dr Tim SchaferSME
- Signed
- 31 Mar 2021
- Value
- €560,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids · 1 electronic · 1 from abroad | — | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- DefraReview body
Bidders & participating suppliers
1 commercial party on the notice- Dr Tim SchaferAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.