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Find a TenderAwarded without competitionContract details notice
Published 24 Oct 2025, 11:23 BST

Official UK procurement notice

Overseas Market Development - South East Asia

Official notice

Authority: Sheffield Hallam University (Education)

Direct award
Sectors: Community & Cultural Services (98) Delivery listed: Malaysia (MY)
Awarded value£1,893,672published award · inc. VAT
Awarded 29 Jan 2026no call for competition
Awarded to NATION PRIDE SDN BHD

What is being bought

Published requirement description

Market Development Overseas to support Sheffield Hallam University's strategic objectives in Malaysia and the South East Asia region,

Scope of work:

  1. Student Recruitment, Admissions, Conversion & Support of UKVI Compliance
  2. Marketing, Market Research and Intelligence, analysis of Opportunities and Local

Advice

  1. Market Development
  2. Partnership Support
  3. Applicant and Recruitment Consultant and Partner Relationship Management
  4. Events Management, Logistics and Visit Support
  5. Identification and Development of new Business Opportunities
  6. Alumni Network Management in The Territories
  7. Ensuring Compliance with all Relevant External (UK) Requirements and Law Relating To

International Student Recruitment, Collaborative Partnerships and Consultancy Activities,

but Not limited To Compliance With: UKVI, QAA, Fraud, Bribery and Corruption Legislation,

Data Protection Legislation, Equalities, Human Trafficking and Modern Slavery.

  1. Management of Enquiry, Admission and Customer Relationship Processes.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery listed: Malaysia (MY)
98900000 Services provided by extra-territorial organisations and bodies

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
24 Oct 2025, 11:23 BST
Last source update
23 Feb 2026, 11:22 GMT
Authority reference
2425-13-SAS-LC
FTS notice number
2026/S 000-015989
Latest notice
Contract details notice (UK7)
Delivery area in notice
Malaysia (MY)
Official registry OCID
ocds-h6vhtk-05d337 Find a Tender
Why no open competition
Urgency
Published justification

Sheffield Hallam University intends to award a contract for specialist admissions and risk management services to its existing supplier, Nationpride. These services are critical to business continuity, income generation, and operational risk management, requiring extensive training, experience, and trust in the provider.

While a small number of suppliers could potentially offer similar services, the University considers that continuity with the current provider represents the most appropriate and low-risk option at this time, ensuring stability in the delivery of these complex functions.

The contract will be established as a short-term arrangement of two years, allowing time for further market engagement and assessment of supplier capability. This approach ensures uninterrupted delivery of critical services while enabling the University to prepare for a future competitive tender process.

Direct award justification must be 'Extreme and unavoidable urgency' if supplier identifier and identification register combination has not been registered

How it was run

Official notice
Submission deadline
—

Timeline

11 Feb 2026 → 23 Feb 2026 · 2 dates
  1. Standstill ends253 days ago
    11 Feb 2026, 23:59 GMT
  2. Notice published241 days ago
    23 Feb 2026, 11:22 GMT

Notice history

4 events · 3 releases on Find a Tender · since 24 Oct 2025
  1. Transparency notice published
    24 Oct 2025, 11:23 BST
    UK5
  2. Contract award notice published
    29 Jan 2026, 08:49 GMT
    UK6
  3. Contract signature expected
    12 Feb 2026, 23:59 GMT
    scheduled
  4. Contract details notice published
    23 Feb 2026, 11:22 GMT
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value (inc. VAT) £1,893,6721 award inc. VAT; no net value published
Contracts signed 1latest 10 Dec 2025
Awarded toValueDateStatus
NATION PRIDE SDN BHDMarket Development Overseas - South East Asia (Malaysia Office)12 Feb 2026 – 4 Nov 2027 · up to 4 Nov 2030Extensions: Optional extension +2 years +1 year£1,893,672 inc. VAT29 Jan 2026Awarded

Contracts

  • Contract 1 · NATION PRIDE SDN BHD

    Signed
    10 Dec 2025
    Value
    £1,893,672 inc. VAT
    Period
    12 Feb 2026 – 4 Nov 2027 · up to 4 Nov 2030 with extensions
    Status
    active
    Extensions
    Optional extension 2 year +1 year

    No agreed KPIs: Contract above threshold however below £5 million therefore 3 x KPI's do not need to be published via CDP

Contracting authority & participating public bodies

Sheffield Hallam University

Contracting authorityPublic authority - sub-central government GB-PPON: PVMW-4512-JZYY · GB-UKPRN: 10005790 City Campus, Sheffield, Yorkshire & Humber, S1 1WBContact email

Bidders & participating suppliers

1 commercial party on the notice
  • NATION PRIDE SDN BHDAwarded supplierGB-COH: 1358092AGB-PPON: PWMX-5659-ZTWD No. 5 (2nd Floor) Jalan SS15/7, Subang Jaya, MY, 47500, MYContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender