Online experiment to measure attention to video content on a video sharing platform mock-up

Official notice

Authority: Ofcom (Public body)

Below threshold - limited competition

Sectors: Research & Development (R&D) (73) Delivery: UK

Awarded value£41,129published contract · exc. VAT

Awarded 15 Dec 2025

Awarded to Lumen Research Ltd

What is being bought

Published requirement description

This contract is for the provision of an online experiment and report which shows the impact that the prominence of a video, within the mock-up of a video sharing platform, has on users’ attention to, engagement with and the ability to recall that content.

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: UK

73110000 Research services

Procedure terms & legal framework

From the official record

Procedure method: Below threshold - limited competition
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 3 Feb 2026, 12:12 GMT
Last source update: 3 Feb 2026, 12:12 GMT
Authority reference: C20252582
FTS notice number: 2026/S 000-009415
Latest notice: Contract details notice (UK7)
Delivery area: UK
Official registry OCID: ocds-h6vhtk-061545 Find a Tender

Notice history

1 event · 1 release on Find a Tender

Contract details notice published
3 Feb 2026, 12:12 GMT
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £41,1291 contract exc. VAT

Contracts signed 1latest 15 Dec 2025

Awarded to	Value	Date	Status
Lumen Research LtdSME	£41,129 †	—	Awarded

Contracts

Online experiment to measure attention to video content on a video sharing platform mock-up · Lumen Research LtdSME
Signed
15 Dec 2025
Value
£41,129
Period
15 Dec 2025 – 31 Mar 2026
Status
active

Contracting authority & participating public bodies

Ofcom

Contracting authorityPublic authority - sub-central government GB-PPON: PQQZ-1663-NWMN Riverside House, 2a Southwark Bridge Road, London, London, SE1 9HAContact email

Bidders & participating suppliers

1 commercial party on the notice

Lumen Research LtdAwarded supplier Westgate House, 9 Holborn, London, London, EC1N 2LLContact email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender3 Feb 2026, 12:12 GMT