Nutrient Profile Modelling (NPM) reporting

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    "title": "Nutrient Profile Modelling (NPM) reporting",
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    "description": "AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could\nseverely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat\nas a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a\ncritical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the\nmarket.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and\nengagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy,\nbalanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier\neating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.",
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    },
    {
      "id": "GB-FTS-170982",
      "name": "Nutrient Talent",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKN09",
        "country": "GB",
        "locality": "Bangor",
        "postalCode": "BT20 5QB",
        "countryName": "United Kingdom",
        "streetAddress": "1 Portview"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "contactPoint": {
        "email": "example@example.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}

{
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  "date": "2025-10-07T16:03:26+01:00",
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    "description": "To appoint a delivery partner for the development of an NPM strategy, ahead of mandatory reporting requirements. This project requires a unique combination of deep nutrition expertise from a retail background, retailer insight and stakeholder engagement\nexperience to ensure that red meat is positioned positively within balanced diets, while supporting increased consumption of fruit, vegetables, and pulses.",
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        "name": "Sarah Waters",
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    {
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        "postalCode": "BT20 5QB",
        "countryName": "United Kingdom",
        "streetAddress": "1 Portview"
      },
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