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Published 31 Jan 2022, 09:48 GMT

Official UK procurement notice

(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

Official notice

Authority: Newcastle University (Education)

Dynamic marketServicesRestricted procedureSME suitable
Sectors: Software Packages & ERP (48)IT Services & Software (72) Delivery: UK
Dynamic market estimateValue not publishedmarket-wide estimate, not attributable revenue
Awarded 18 Jan 2022

What is being bought

Published requirement description

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.

The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop.

The platform specifically is required to have ability to:

  1. Host and maintain Newcastle University’s contact databases
  2. Contact segmentation
  3. Lead scoring
  4. Lead nurturing and generation
  5. Marketing automation
  6. Email communications and campaigns
  7. Ability to manage and maintain contact enquiries centrally
  8. Landing page creation
  9. Ability to track paid activity and retarget contacts
  10. Blog hosting and publishing
  11. Chat agent and bot functionality
  12. Detailed reporting and dashboards including attribution
  13. CTAs and form submissions
  14. Dedicated IP for email
  15. Governance and user permissions/levels
  16. Host content on multiple sub domains
  17. Technical and strategical support
  18. Website CMS
  19. Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

CPV: Programming services of packaged software products · Sales, marketing and business intelligence software package

How this dynamic market works

From the published notice
Type
Dynamic market
Bids received
1 bids received · 1 suppliers appointed

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
48480000 Sales, marketing and business intelligence software package

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (2)
  • Quality: Ability to meet the Task Description: 60%
  • price: 40%
Published award criteria (5)
  • Ability to meet programme timeline: Pass/Fail
  • Capability of meeting requirements: Pass/Fail
  • GDPR requirements: Pass/Fail
  • Quality: Ability to meet the Task Description: 60%
  • Price: 40
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
  • “(NU/1589-44) CRM platform to manage marketing automation, lead…” is a dynamic market: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Dynamic market
Who may use this agreement
Any qualifying supplier may apply while the market is open
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
31 Jan 2022, 09:48 GMT
Last source update
31 Jan 2022, 09:48 GMT
Authority reference
DN584926
FTS notice number
2022/S 000-002646
Classification (CPV)
Programming services of packaged software productsSales, marketing and business intelligence software package
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0310f0 Find a Tender
Review and risk notes
Review procedure

The University will incorporate a standstill period at the point information on the award of the

contract is communicated to tenderers. That notification will provide full information on the

award decision. The standstill period, which will be for a minimum of 10 calendar days,

provides time for unsuccessful tenderers to challenge the award decision before the

contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who

have been harmed or are at risk of harm by a breach of the rules to take action in the High

Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive

knowledge of breach.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 11 from SMEs
Contracts signed 1latest 18 Jan 2022

1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.

Contracts

  • Contract 002646-2022-NU/1589-44-1

    Signed
    18 Jan 2022
    Value
    £136,734
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids · 1 electronic · 1 from abroad1——

Contracting authority & participating public bodies

Newcastle University

Contracting authorityEducationBody governed by public lawEducation Newcastle University, Procurement Services, Kingsgate, Newcastle, UK, NE1 7RUContact name, email, phone

Suppliers admitted to the dynamic market

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.