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Official procurement procedure
(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
Business services: law
marketing
consulting
+5 more
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Newcastle University: "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Newcastle University | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Newcastle University
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Newcastle University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
2.5Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 48 active published awards; 48 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityNewcastle University | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSDynamic market | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published24 May 2021, 11:29 BST | Last source update24 May 2021, 11:29 BST | Recurring procurementNot published |
ClassificationBusiness services: law, marketing, consulting, recruitment, printing and security, IT services: consulting, software development, Internet and support | ||
Delivery area UK | ||
OCIDocds-h6vhtk-02b439 | ||
What is being bought
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically:
• Analytics 360 license
• Tag manager 360 license
• Implementation and ongoing support
The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.
We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
• Measurement requirement scope
• Audit existing GA account
• Audit existing GTM set up
• Data layer build specifications
• Tag and pixels implementation via GTM
What changed
From the official release history
- Status changed to complete
24 May 2021, 11:29 BST - Official notice release published
24 May 2021, 11:29 BST - Buyer information updated
24 May 2021, 11:29 BST
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #4Platforms and AnalyticscancelledPublished valueNot publishedNewcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
24 May 2021, 11:29 BST - Award active
Not published · Not published - Contract active
Signed 10 May 2021, 00:00 BST · £52,000
Commercial outcome and competition
Awards Crunch DMC Ltd Not published · Not published · active |
Contracts (NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University £52,000 · signed 10 May 2021, 00:00 BST · active |
Bid statistics bids: 2 (lot 4) electronicBids: 2 (lot 4) foreignBidsFromEU: 0 (lot 4) foreignBidsFromNonEU: 0 (lot 4) smeBids: 2 (lot 4) |
Buyer and organisations in this procedure
Newcastle University
Contracting authority GB-FTS-12027Documents (0)
Official links; attachments are not copied
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Related procedures (0)
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