TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

NLPU Cross Distributor Campaign

Competitive flexible procedure
No classification published
Location not published
Published value
£2,074,998
Submission deadline 17 Aug 2026, 09:00 BST
Lots published1
Procurement Intelligence
Published evidence · v1
Suitable for SMEs
Prepared 7 Sept 2026, 17:06 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Deadline: 17 Aug 2026, 09:00 BST
Check official notice for submission route
Scope structure
1lots
1 lot · 1 published item
CPV family not published
Decision Velocity
18 days
Time from tender deadline to award notice
Sector median: 52 days
Contract lifecycle
Not published
No future linked contract end in retained records
No published extension signal
Pricing & Budget Savings
0.04% savings
Awarded below budget by £771
1 award supplier linked
Bidding Competition
4 bids
4 SME bids
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 227 published procedures
Median Winning Discount
43.445%
Award reduction below published budget
Typical Bids Received
1 bidders
Median competitive participation in sector
Typical Evaluation Window
52 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
22 contracts£1,753,017At ceiling / not disclosed
19 contracts£156,407,838At ceiling / not disclosed
18 contracts£224,962,106At ceiling / not disclosed
KPMG LLPCRN: OC301540
16 contracts£7,633,517,648At ceiling / not disclosed
16 contracts£187,064,626At ceiling / not disclosed
15 contracts£174,557,578At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
14 contracts£6,091,949,765At ceiling / not disclosed
14 contracts£680,244,503At ceiling / not disclosed
13 contracts£173,324,030At ceiling / not disclosed
KPMG LLPCRN: OC301540
12 contracts£1,015,969,208At ceiling / not disclosed
Evidence coverage
9/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
No sufficiently evidenced comparable record has been calculated yet.
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: The National Lottery Community Fund: "NLPU Cross Distributor Campaign". Published status: complete. Published value: £2,074,998. 1 published lot. Recorded submission deadline: 17 Aug 2026, 09:00 BST. See the official notice for participation instructions.
Contracting AuthorityThe National Lottery Community FundScope & CategoriesNot publishedSubmission Window
Closed
17 Aug 2026, 09:00 BST
Submission GatewayDirect notice routeLegal Basis & Regime2023/54 · Competitive flexible procedureEstimated Value (exc. VAT)£2,074,998
Bidder Intelligence · Authority Profile: The National Lottery Community Fund
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for The National Lottery Community Fund. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
3.45%Historical Average
Based on 3 comparable awards
Competition Density
11.6Bids / Report (median)
0% of reports have one bid
Supplier ConcentrationHigh Concentration
GOLIN LIMITED t/a Golin KetchumTop vendor: 93.96% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 13 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority (All Sectors):
No direct historical awards retained specifically in CPV 79; showing top suppliers across overall authority spend.
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
GOLIN LIMITED t/a Golin Ketchum1 win£2,074,227
RIGHTTRACK LEARNING LIMITED1 win£92,975
ECHO RESEARCH LIMITED1 win£40,300
Procedure terms
Procedure methodCompetitive flexible procedure
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisUKPGA · 2023/54
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published7 Sept 2026, 10:24 BST
Last source update7 Sept 2026, 10:24 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-06b61d
What is being bought
PR support services contract as part of the National Lottery Promotions Unit (NLPU) Cross Distributor Campaign. The public relations agency will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.
What changed
From the official release history
  1. tender value changed
    7 Sept 2026, 10:24 BST
  2. Status changed to complete
    7 Sept 2026, 10:24 BST
  3. Official notice release published
    7 Sept 2026, 10:24 BST
  4. procurement method changed
    7 Sept 2026, 10:24 BST
  5. Submission deadline changed to published date
    7 Sept 2026, 10:24 BST
  6. Official notice release published
    16 Jun 2026, 15:02 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #LOT-0000
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    7 Sept 2026, 10:24 BST
  2. Submission deadline
    17 Aug 2026, 09:00 BST
  3. Award active
    4 Sept 2026, 00:00 BST · £2,074,227
Commercial outcome and competition
Awards
GOLIN LIMITED t/a Golin Ketchum
£2,074,227 · 4 Sept 2026, 00:00 BST · active · lots LOT-0000
ContractsNo contract published
Bid statistics
bids: 4 (lot LOT-0000)
finalStageBids: 4 (lot LOT-0000)
smeFinalStageBids: 4 (lot LOT-0000)
vcseFinalStageBids: 0 (lot LOT-0000)
Buyer and organisations in this procedure

The National Lottery Community Fund

Contracting authority GB-PPON-PNLV-9975-CQQW
View buyer profile
  • The National Lottery Community Fund
    buyer

    GB-PPON: PNLV-9975-CQQW
    Apex House, 3 Embassy Drive, Birmingham, UKG31, B15 1TR, GB
  • GOLIN LIMITED t/a Golin Ketchum
    supplier

    GB-COH: 02713976 · GB-PPON: PLNV-6846-RQBJ
    Bankside 3, 90-100 Southwark Street, London, UKI44, SE1 0SW, GB
Award and contract changes
Documents (1)
Official links; attachments are not copied
Related procedures (0)
No data
No related procedures published