Official UK procurement notice
NLPU Cross Distributor Campaign
Authority: Big Lottery Fund, operating as The National Lottery Community Fund
What is being bought
Published requirement descriptionPR support services contract as part of the National Lottery Promotions Unit (NLPU) Cross Distributor Campaign. The public relations agency will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.
- How the procedure runs: This will be a 2 stage process; Stage 1 - PSQ and NDA - PSQ clarification questions deadline: 30/06/2026 at 12:00. - PSQ and NDA submission deadline: 13/07/2026 at 09:00 Stage 2 - Tender Submission with optional presentation. - Deadline for submission of Supplier clarifications for Stage 2: 30/07/2026 at 12:00 - Tender Return Deadline: 17/08/2026 at 09:00 Full details are provided in the ITT
- No preliminary market engagement: Preliminary market engagement not deemed necessary for this requirement.
CPV: Public relations services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£2,074,998
- Economic & financial standing
Please see PSQ
- Technical & professional ability
Please see PSQ
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Stage 2 - Quality/Technical (including Social Value): 90%
- Stage 2 - Price: 10%
Published award criteria (3)
- Stage 1 - PSQ: Additional questions in the PSQ document will be assessed and scored using the criteria outlined in the ITT document.
- Stage 2 - Quality/Technical (including Social Value): 90%
- Stage 2 - Price: 10
- Economic & financial standing
Please see PSQ
- Technical & professional ability
Please see PSQ
- Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 16 Jun 2026, 15:02 BST
- Last source update
- 2 Oct 2026, 15:49 BST
- Award evaluation window
- Submission end – 1 Sept 2026
- Authority reference
C0168- FTS notice number
2026/S 000-056723- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06b61dFind a Tender- Contract terms summary
Payment terms are included within the contract - copy supplied with tender documents.
- How it runs
This will be a 2 stage process; Stage 1 - PSQ and NDA - PSQ clarification questions deadline: 30/06/2026 at 12:00. - PSQ and NDA submission deadline: 13/07/2026 at 09:00 Stage 2 - Tender Submission with optional presentation. - Deadline for submission of Supplier clarifications for Stage 2: 30/07/2026 at 12:00 - Tender Return Deadline: 17/08/2026 at 09:00 Full details are provided in the ITT
How it was run
Official notice- Submission deadline
- 17 Aug 2026, 09:00 BST
- Clarification deadline
- 30 Jul 2026, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
16 Jun 2026 → 2 Oct 2026 · 7 dates- Tender notice published128 days ago16 Jun 2026, 15:02 BST
- Clarification questions by84 days ago30 Jul 2026, 12:00 BST
- Submission deadline66 days ago17 Aug 2026, 09:00 BST
- Award decision expected by51 days ago1 Sept 2026, 23:59 BST
- Assessment summaries sent46 days ago7 Sept 2026, 00:00 BST
- Contract starts42 days ago11 Sept 2026
- Latest notice published20 days ago2 Oct 2026, 15:49 BST
Notice history
6 events · 3 releases on Find a Tender · since 16 Jun 2026- Tender notice published16 Jun 2026, 15:02 BSTUK4
- Contract award notice published7 Sept 2026, 10:24 BSTUK6
- Status changed to complete7 Sept 2026, 10:24 BST
- Procurement method changed7 Sept 2026, 10:24 BST
- Contract signature expected17 Sept 2026, 23:59 BSTscheduled
- Contract details notice published2 Oct 2026, 15:49 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| GOLIN LIMITED t/a Golin Ketchum17 Sept 2026 – 16 Sept 2027 · up to 16 Sept 2029Extensions: 2 x 12 month optional extensions | £2,074,227 | 4 Sept 2026 | Awarded |
Contracts
Contract 1 · GOLIN LIMITED t/a Golin Ketchum
- Signed
- 30 Sept 2026
- Value
- £2,074,227
- Period
- 30 Sept 2026 – 16 Sept 2027 · up to 16 Sept 2029 with extensions
- Status
- active
- Extensions
- 2 x 12 month extension options available
No agreed KPIs: No centrally reported KPIs, however there are a number of Success Mertics / KPI's set out in the specification/scope of requirements; Brand Objectives Success will be measured against three Kantar brand KPIs. Earned media will be assessed by volume, reach, quality and contribution to consideration, trust and Good Causes awareness. · Consideration: Increase player consideration. · Trustworthy: Strengthen perceptions of The National Lottery as trustworthy. · Good Causes relevance: Increase awareness that Good Causes are relevant to consumers. NLPU will work with the appointed agency to evaluate commercial and communications impact. Media Objectives; Broadcast • National broadcast coverage • Regional broadcast representation • High-quality editorial storytelling Print & Digital • Tier-one national coverage • Regional coverage across all UK nations • High-quality feature placements • Youth-focused digital coverage Social • Reach • Engagement • Content shares • Positive sentiment • Stakeholder participation Agencies must show how the campaign will earn coverage beyond traditional National Lottery media, including consumer, lifestyle and specialist verticals. Success will be judged by media quality, message delivery and progress against core objectives. Stakeholder Objectives; • Beneficiary participation • Distributor engagement • Social content volume • Earned media amplification
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4final-stage tenders | 4 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- GOLIN LIMITED t/a Golin KetchumAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender