Official UK procurement notice
National Gambling Helpline · UK public procurement notice
Authority: NHS England (Central government)
What is being bought
Published requirement descriptionThe introduction of the Statutory Gambling Levy in October 2025 resulted in NHS England becoming responsible responsible for commissioning the gambling harms treatment pathway, from referral and triage through to aftercare, as of 1st April 2026.
The National Gambling Helpline, delivered by GamCare, a VCSE organisation, is an established, live service providing multi-channel access (including telephone, email, WhatsApp and online) and plays an integral role in the treatment system as a primary referral route into treatment and support services.
GamCare owns the established national helpline number, which is extensively embedded across marketing and referral routes used by gambling operators, financial institutions, local authorities and VCSE providers.
Maintaining continuity of this access route is critical, as changes would require extensive engagement and lead time, with potential disruption to patient access and referral flows. The requirement is limited to continuation of the existing service to ensure system stability during transition to future commissioning arrangements.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 13 May 2026, 15:28 BST
- Last source update
- 30 Sept 2026, 10:20 BST
- Authority reference
C447211 - BC-29282- FTS notice number
2026/S 000-092199- Latest notice
- Contract award notice (UK6)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-0697fbFind a Tender
- Why no open competition
- Single Suppliers Intellectual Property Exclusive Rights; Single Suppliers Technical Reasons
- Published justification
As well as providing 24/7 access to advice and onward referral/signposting, the National Gambling Helpline also offers brief interventions and a range of web-based self-help and support tools specific to gambling harms (not available elsewhere). They have a workforce with expertise in gambling harms, including lived experience, which NHSE is keen to retain to ensure the outcome and quality of the service, particularly given that there is limited expertise in this area.
GamCare owns the phone number for the National Gambling Helpline which is extensively advertised on marketing materials by a wide range of organisations, including gambling operators, financial services, local authorities and other VCSE providers. Changing this phone number would require extensive engagement, including consultation with gambling operators via the Gambling Commission, and a considerable lead time.
Additionally, a key and unique component of the National Gambling Helpline is their ‘warm transfer’ service from gambling operators and financial services, and to other VCSE service providers. This has specific interoperability requirements to ensure the proper functioning of the service. Incompatibility between systems would result in costly, time consuming and complex redesign and modification which would be unacceptable to our strategic objective of a “smooth transition” to the new treatment system and cause potentially harmful delays in patients accessing treatment services.
How it was run
Official notice- Submission deadline
- —
Timeline
30 Sept 2026 → 8 Oct 2026 · 2 dates- Notice published23 days ago30 Sept 2026, 10:20 BST
- Standstill ends15 days ago8 Oct 2026, 23:59 BST
Notice history
4 events · 3 releases on Find a Tender · since 13 May 2026- Transparency notice published13 May 2026, 15:28 BSTUK5
- Contract award notice published29 Sept 2026, 12:17 BSTUK6
- Contract award notice published30 Sept 2026, 10:20 BSTUK6
- Contract signature expected9 Oct 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| GamCareVCSE9 Oct 2026 – 31 Mar 2027 · up to 1 Apr 2028Extensions: 12 month option to extend into 2027/2028. The initial 12 month term will operate as a transitional, interim measure to maintain system stability followed the planned closure of GambleAware, which previously commissioned the service. · Options: Option to extend by an additional 12 months. Value includes optional extension. · Amended: Typo with regards to the extension - the extension is till April 2028. | £14,500,000 | 15 Jun 2026standstill to 8 Oct 2026 | Standstill |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- GamCareAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender