Find a TenderAwarded without competitionContract award notice
Published 13 May 2026, 15:28 BST

Official UK procurement notice

National Gambling Helpline · UK public procurement notice

Official notice

Authority: NHS England (Central government)

Direct awardVCSE suitable
Sectors: Medical Devices & Pharma (33)Health & Social Care (85) Delivery: Delivery location not published
Awarded value£14,500,000published award · exc. VAT
Award in standstill 15 Jun 2026no call for competition
Award (standstill) to GamCare

What is being bought

Published requirement description

The introduction of the Statutory Gambling Levy in October 2025 resulted in NHS England becoming responsible responsible for commissioning the gambling harms treatment pathway, from referral and triage through to aftercare, as of 1st April 2026.

The National Gambling Helpline, delivered by GamCare, a VCSE organisation, is an established, live service providing multi-channel access (including telephone, email, WhatsApp and online) and plays an integral role in the treatment system as a primary referral route into treatment and support services.

GamCare owns the established national helpline number, which is extensively embedded across marketing and referral routes used by gambling operators, financial institutions, local authorities and VCSE providers.

Maintaining continuity of this access route is critical, as changes would require extensive engagement and lead time, with potential disruption to patient access and referral flows. The requirement is limited to continuation of the existing service to ensure system stability during transition to future commissioning arrangements.

The lotProcurement structure

single lot · no lot value published
Lot #1AwardedVCSE

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
13 May 2026, 15:28 BST
Last source update
30 Sept 2026, 10:20 BST
Authority reference
C447211 - BC-29282
FTS notice number
2026/S 000-092199
Latest notice
Contract award notice (UK6)
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-0697fb Find a Tender
Why no open competition
Single Suppliers Intellectual Property Exclusive Rights; Single Suppliers Technical Reasons
Published justification

As well as providing 24/7 access to advice and onward referral/signposting, the National Gambling Helpline also offers brief interventions and a range of web-based self-help and support tools specific to gambling harms (not available elsewhere). They have a workforce with expertise in gambling harms, including lived experience, which NHSE is keen to retain to ensure the outcome and quality of the service, particularly given that there is limited expertise in this area.

GamCare owns the phone number for the National Gambling Helpline which is extensively advertised on marketing materials by a wide range of organisations, including gambling operators, financial services, local authorities and other VCSE providers. Changing this phone number would require extensive engagement, including consultation with gambling operators via the Gambling Commission, and a considerable lead time.

Additionally, a key and unique component of the National Gambling Helpline is their ‘warm transfer’ service from gambling operators and financial services, and to other VCSE service providers. This has specific interoperability requirements to ensure the proper functioning of the service. Incompatibility between systems would result in costly, time consuming and complex redesign and modification which would be unacceptable to our strategic objective of a “smooth transition” to the new treatment system and cause potentially harmful delays in patients accessing treatment services.

How it was run

Official notice
Submission deadline
—

Timeline

30 Sept 2026 → 8 Oct 2026 · 2 dates
  1. Notice published23 days ago
    30 Sept 2026, 10:20 BST
  2. Standstill ends15 days ago
    8 Oct 2026, 23:59 BST

Notice history

4 events · 3 releases on Find a Tender · since 13 May 2026
  1. Transparency notice published
    13 May 2026, 15:28 BST
    UK5
  2. Contract award notice published
    29 Sept 2026, 12:17 BST
    UK6
  3. Contract award notice published
    30 Sept 2026, 10:20 BST
    UK6
  4. Contract signature expected
    9 Oct 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £14,500,0001 award exc. VAT
Awarded toValueDateStatus
GamCareVCSE9 Oct 2026 – 31 Mar 2027 · up to 1 Apr 2028Extensions: 12 month option to extend into 2027/2028. The initial 12 month term will operate as a transitional, interim measure to maintain system stability followed the planned closure of GambleAware, which previously commissioned the service. · Options: Option to extend by an additional 12 months. Value includes optional extension. · Amended: Typo with regards to the extension - the extension is till April 2028.£14,500,00015 Jun 2026standstill to 8 Oct 2026Standstill

Contracting authority & participating public bodies

NHS England

Contracting authorityPublic authority - central government GB-PPON: PDPT-3135-BWWY Wellington House, 133-135 Waterloo Rd, London, London, SE1 8UGContact email

Bidders & participating suppliers

1 commercial party on the notice
  • GamCareAwarded supplierGB-COH: 03297914 Unit 751-760 Salisbury House 29 Finsbury Circus, London, London, EC2M 5SQContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender