Find a TenderAwarded without competition
Published 3 Nov 2026, 14:18 GMT

Official UK procurement notice

Microsoft Dynamics 365 Customer Insights - Journeys Consultancy

Official notice

Authority: AHDB

ServicesAward procedure without prior publication of a call for competition
Sectors: IT Services & Software (72) Delivery: UK
Awarded value£90,000published contract · exc. VAT
Awarded 5 Oct 2026no call for competition
Awarded to Ashton Court Group Ltd
Notice summaryFrom the published notice

This contract has been awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14). The contract has been awarded in accordance with the framework call-off procedures.

What is being bought

Published requirement description

This contract has been awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14). The contract has been awarded in accordance with the framework call-off procedures.

Provision of specialist consultancy services to support the implementation of Microsoft Dynamics 365 Customer Insights - Journeys within AHDB. The services include solution design, configuration, implementation, integration support, testing, training, knowledge transfer and deployment support to enable the migration of customer communications, event management and webinar functionality.

CPV: Software integration consultancy services

The lotProcurement structure

single lot · no lot value published
Lot #1The Agriculture and Horticulture Development Board (AHDB) has awarded a call-off…Awarded

The Agriculture and Horticulture Development Board (AHDB) has awarded a call-off contract under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14) for the provision of specialist Microsoft Dynamics 365 Customer Insights - Journeys consultancy services.

The contract has been awarded to Ashton Court Group Ltd under Lot 3 (Cloud Support) of the G-Cloud 14 Framework Agreement (RM1557.14).

Delivery: UK
Extensions: The contract includes an option for the Contracting Authority to extend the term by up to 12 months.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £90,0001 contract exc. VAT
Bids received 3
Contracts signed 1latest 5 Oct 2026
Awarded toValueDateStatus
Ashton Court Group LtdSME£90,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3bids———

Procedure terms & legal framework

From the official record
Procedure method
Award procedure without prior publication of a call for competition
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
3 Nov 2026, 14:18 GMT
Last source update
3 Nov 2026, 14:18 GMT
Authority reference
2026-818
FTS notice number
2026/S 000-104283
Classification (CPV)
Software integration consultancy services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0796b8 Find a Tender
Why no open competition
The procurement falls outside the scope of application of the directive
Published justification

The contract was awarded under the Crown Commercial Service G-Cloud 14 Framework Agreement (RM1557.14), Lot 3 (Cloud Support).

Contracting authority & participating public bodies

Agriculture and Horticulture Development Board

Contracting authorityBody governed by public lawAgriculture GB-COH: 16480621 Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV34PEContact name, email

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.