Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

{
  "id": "072897-2025",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2025-11-11T15:28:30Z",
  "ocid": "ocds-h6vhtk-05deea",
  "buyer": {
    "id": "GB-PPON-PDPT-3135-BWWY",
    "name": "NHS England"
  },
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "additionalClassifications": [
            {
              "id": "85100000",
              "scheme": "CPV",
              "description": "Health services"
            }
          ]
        }
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-07987194",
          "name": "MULTICULTURAL MARKETING CONSULTANCY LTD"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "mainProcurementCategory": "services"
    }
  ],
  "tender": {
    "id": "C400665",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "This is for a community-driven piece of work to raise awareness and understanding importance of vitamin D during pregnancy.\nThe campaign will build trust and dialogue with communities through familiar and relatable messengers.\nThe work will include paid social media campaign planning and delivery, recruitment and activation of community voices/micro-influencers, creation of multiple social assets (likely graphics, reels, posts, stories, etc.), facilitation of community engagement activities (both online and offline), ongoing monitoring, analytics, and reporting of reach/engagement.",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Below threshold - limited competition"
  },
  "parties": [
    {
      "id": "GB-PPON-PDPT-3135-BWWY",
      "name": "NHS England",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI45",
        "country": "GB",
        "locality": "London",
        "postalCode": "SE1 8UG",
        "countryName": "United Kingdom",
        "streetAddress": "Wellington House, 133-135 Waterloo Rd"
      },
      "details": {
        "url": "https://www.england.nhs.uk/",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PDPT-3135-BWWY",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "england.commercialqueries@nhs.net"
      }
    },
    {
      "id": "GB-COH-07987194",
      "name": "MULTICULTURAL MARKETING CONSULTANCY LTD",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI71",
        "country": "GB",
        "locality": "London",
        "postalCode": "N3 1DP",
        "countryName": "United Kingdom",
        "streetAddress": "311 Regents Park Road, London, England, N3 1DP"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "07987194",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "info@mmc-uk.co.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "1",
      "title": "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign",
      "value": {
        "amount": 28000,
        "currency": "GBP",
        "amountGross": 33600
      },
      "period": {
        "endDate": "2026-03-31T23:59:59+01:00",
        "startDate": "2025-10-01T00:00:00+01:00"
      },
      "status": "active",
      "awardID": "1",
      "documents": [
        {
          "id": "072897-2025",
          "url": "https://www.find-tender.service.gov.uk/Notice/072897-2025",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "datePublished": "2025-11-11T15:28:30Z"
        }
      ],
      "dateSigned": "2025-09-30T00:00:00+01:00",
      "aboveThreshold": false
    }
  ],
  "initiationType": "tender"
}