Official UK procurement notice
Marketing & Social Media activities in the US, covering Beef, Lamb and Pork
Authority: AHDB·Consortium: 2 public authorities
What is being bought
Published requirement descriptionAlteration to closing date: Now 16th May at midday, changed from 5th May 2022. AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.
The Service
MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high quality meat in the US market, and driving relevant and engaged traffic to our website
www.meattheukexporters.com ↗. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work.
The contract is for one year +1+1
Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT
CPV: Marketing services
The lotProcurement structure
single lot · value publishedLot #1AHDB are looking to appoint a Marketing partner to help us to:RenewalPublished value£210,000
AHDB are looking to appoint a Marketing partner to help us to:
- Maximise and track engagement with AHDB’s core target audience on social media
- Encourage this target audience to make contact with AHDB for information and track their interaction with on social media
- Increase and track participation to our events
- Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract will be for 1 year with the option to extend 1+1
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 1 Apr 2022, 10:01 BST
- Last source update
- 5 May 2022, 08:48 BST
- Award evaluation window
- 5 May 2022 – …
- Authority reference
2021-547- FTS notice number
2022/S 000-011591- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0328e3Find a Tender
- Electronic trading
- e-invoicing allowed · electronic payment
- Performance terms
As mentioned within the specification
How it was run
Official notice- Submission deadline
- 5 May 2022, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Bids opened
- 5 May 2022, 13:00 BST
Timeline
5 May 2022 → 1 Jul 2022 · 4 dates- Notice published5 May 2022, 08:48 BST
- Submission deadline5 May 2022, 12:00 BST
- Bids opened5 May 2022, 13:00 BST
- Contract starts1 Jul 2022, 00:00 BST
Notice history
1 event · 3 releases on Find a Tender- Buyer details updated5 May 2022, 08:48 BST
Published amendments (2 · 0 deadline changes)
| When | What | Before | After | Shift |
|---|---|---|---|---|
| — | Text1.4 · 11 | — | AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Ser… | |
| — | DateIV.2.2 · IV | 5 May 2022 | 16 May 2022 | +11 d |
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Ser…
1 amendment published without a description.
Contracting authority & participating public bodies
2 public bodies on the noticeOfficial documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria