Official UK procurement notice
Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan
Authority: Cambridgeshire and Peterborough Combined Authority (Local council)
What is being bought2 lots · detail below
Published requirement descriptionThe aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region’s varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough’s visitor economy to:
- Unlock and promote the region’s distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal.
- Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits.
- Strengthen the resilience of the region’s visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks.
The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed.
The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.
CPV: Business and management consultancy and related services · Research and development services and related consultancy services
Lots and requirements (2)Procurement structure
2 lots · all with a published value (£100,000 together)Lot #1Destination Management Plan for Cambridgeshire & PeterboroughAwardedRenewalPublished value£50,000
Five-year Destination Management Plan: Setting a clear vision for the growth, promotion and future of our region as a tourism destination
Lot #2Story Telling Narrative and Brand DevelopmentAwardedRenewalPublished value£50,000
Narrative Development: Defining the Story of Cambridgeshire & Peterborough and Bringing the Story to Life
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 22 Sept 2025, 11:37 BST
- Last source update
- 8 Jan 2026, 10:14 GMT
- Authority reference
DN791229- FTS notice number
2025/S 000-058431- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-059edeFind a Tender
How it was run
Official notice- Submission deadline
- 6 Oct 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Interested parties are invited to download and engage with the opportunity by;
(a) Going to: procontract.due-north.com/Opportunities ↗
(b) Select Cambridgeshire & Peterborough Combined Authority from the organization list
(c) Searching for opportunity: Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan; Ref: DN791229
(d) Express an interest
(e) Access and download the Tender documents from the website and respond in
accordance with the contained instructions.
Timeline
22 Sept 2025 → 8 Jan 2026 · 4 dates- Tender notice published388 days ago22 Sept 2025, 11:37 BST
- Submission deadline374 days ago6 Oct 2025, 12:00 BST
- Contract starts367 days ago13 Oct 2025, 00:00 BST
- Latest notice published280 days ago8 Jan 2026, 10:14 GMT
Notice history
3 events · 2 releases on Find a Tender · since 22 Sept 2025- Tender notice published22 Sept 2025, 11:37 BSTUK4
- Contract details notice published8 Jan 2026, 10:14 GMTUK7
- Status changed to complete8 Jan 2026, 10:14 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Destination Management Plan for Cambridgeshire & Peterborough1 award | |||
| GC Insight LtdSME | — | — | Awarded |
| Lot 2 · Story Telling Narrative and Brand Development1 award | |||
| Gubi ConsultingSME | — | — | Awarded |
Contracts
Lot 1 - Destination Management Plan for Cambridgeshire and Peterborough · GC Insight LtdSME
- Signed
- 24 Nov 2025
- Value
- £47,481
- Period
- 1 Dec 2025 – 30 Nov 2026
- Status
- active
Lot 2 - Storytelling and Brand Development · Gubi ConsultingSME
- Signed
- 24 Nov 2025
- Value
- £44,950
- Period
- 1 Dec 2025 – 31 Oct 2026
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
2 commercial parties on the notice- G C InsightAwarded supplier
- Gubi ConsultingAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Tender notice Tender notice on Find a Tender