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Official procurement procedure

Health Care Professional Communications Agency requirements

Public relations consultancy services
UK
Official notice
Published value
£375,000
Submission deadline 24 Nov 2025, 12:00 GMT
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD: "Health Care Professional Communications Agency requirements". Published status: active. Published value: £375,000. 1 published lot. Recorded submission deadline: 24 Nov 2025, 12:00 GMT. See the official notice for participation instructions.
Contracting AuthorityAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDScope & CategoriesNot publishedSubmission Window
Closed
24 Nov 2025, 12:00 GMT
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£375,000
Bidder Intelligence · Authority Profile: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3Bids / Report
0% of reports have one bid
Supplier ConcentrationLow Concentration
PA MediapointTop vendor: 14.1% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 50 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
PA Mediapoint1 win£138,000
SPROUT SOCIAL UK LTD1 win£93,333
Waitrose Limited1 win£78,703
Marks and Spencer1 win£78,703
Tesco1 win£78,703
Procedure terms
Contracting AuthorityAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published21 Oct 2025, 08:44 BST
Last source update21 Oct 2025, 08:44 BST
Recurring procurementNot published
ClassificationPublic relations consultancy services
Delivery area
UK
OCIDocds-h6vhtk-05d055
What is being bought
AHDB are seeking a specialist healthcare communication partner to help shape our health and nutrition strategy, providing credible evidence-based nutrition expertise to support our health care communications and stakeholder engagement plan, including the evaluations thereof, and shape wider conversations about British farming and food. The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team. The closing date for this opportunity is NOON 24th November 2025. The AHDB portal link is https://defra-family.force.com/s/Welcome Suppliers must also register to the Central Digital Platform as per PA23 rules and regulations. The contract is approx £100k per annum, initial contract is for 1 year with the option of 1+1 extensions.
What changed
From the official release history
  1. Published value updated to £375,000
    21 Oct 2025, 08:44 BST
  2. Status changed to active
    21 Oct 2025, 08:44 BST
  3. Official notice release published
    21 Oct 2025, 08:44 BST
  4. Submission deadline changed to 24 Nov 2025, 12:00 GMT
    21 Oct 2025, 08:44 BST
  5. Buyer information updated
    21 Oct 2025, 08:44 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published value£375,000
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    21 Oct 2025, 08:44 BST
  2. Submission deadline
    24 Nov 2025, 12:00 GMT
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contracting authority GB-PPON-PBHX-8363-MBBV
View buyer profile

  • AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
    buyer

    GB-PPON: PBHX-8363-MBBV
    Middlemarch Business Park, Coventry, UKG13, CV3 4SU, GB
    procurement@ahdb.org.uk
Documents (2)
Official links; attachments are not copied
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleAHDB are aware this is a niche market with limited suppliers/agencies. The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team, focusing on red meat and dairy.
Procedure rationaleNot published