Official UK procurement notice
Google Analytics Renewal · UK public procurement notice
Authority: University of Portsmouth Higher Education Corporation (Education)
What is being bought
Published requirement descriptionThe University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud.
The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years.
The lotProcurement structure
single lot · no lot value publishedProcedure terms & legal framework
From the official record- Procedure method
- Below threshold - without competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 29 Apr 2026, 15:38 BST
- Last source update
- 29 Apr 2026, 15:38 BST
- Authority reference
25-587- FTS notice number
2026/S 000-039348- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-068e45Find a Tender
Notice history
1 event · 1 release on Find a Tender- Contract details notice published29 Apr 2026, 15:38 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Serpico Marketing Solutions Ltd | £74,400 † | — | Awarded |
Contracts
Contract 1 · Serpico Marketing Solutions Ltd
- Signed
- 20 Mar 2026
- Value
- £74,400
- Period
- 1 Apr 2026 – 31 Mar 2028
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Serpico Marketing Solutions LtdAwarded supplier
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender