Geodemographic Segmentation tools

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    "description": "Manchester City Council currently uses a geodemographic segmentation tool to support analysis, insight, and service planning across multiple departments, including Performance, Research & Intelligence (PRI), Public Health, and Communications.\nSegmentation data is used to:\n•\tProduce demographic and behavioural profiles for localities\n•\tIdentify vulnerable or priority household types\n•\tSupport targeted interventions, outreach and communication planning\n•\tProvide insight into groups that may be under‑represented in administrative datasets\n•\tSupport work related to deprivation, cost‑of‑living impact analysis, inequalities, health needs assessments and digital inclusion\n•\tInform strategic planning through ward‑level and locality‑level profiling\nThe Council is exploring the market to understand current products, functionality, data quality, integration options and licensing models, to help shape future procurement activity.",
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        "postalCode": "M60 2LA",
        "countryName": "United Kingdom",
        "streetAddress": "Town Hall Extension"
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