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plannedFind a Tender · planning

EOL AI Customer Chat Bot

Buyer: British Council →

BuyerBritish Council
Statusplanned
DeadlineNot published
Value£200,000
Published7 Feb 2025

What is being bought

British Council English Online offers personalized language courses to help learners gain confidence and improve their speaking, pronunciation, and vocabulary skills. Our platform provides small group classes and private one-to-one sessions, allowing students to customize their timetable based on their goals and interests. We cater to all proficiency levels, from beginner to advanced.At any point during the student’s journey, they may need assistance and guidance for:Getting started and where to go next, how to navigate the siteGuidance through the sign up/registration processAnswering common questions on services, policies, offersBeing able to handle questions in different languages and to respond in that languageProduct suggestions based on history and user preferencesPersonalised promotions/discountsAllowing the user to provide feedback and to also include short surveysCurrent monthly website traffic: ~800,000 visitors

Delivery location

UK

Categories

Customer Relation Management software package 48445000Sales or marketing software package 48481000Customer Relation Management software package 48445000

Lot details

Lot 1

Last year the British Council led 9M new users to the English Online website. Users take longer to make their decision: While we are increasing conversion rate to transactions through A/B testing, we have seen an increase in time in which the users decide to purchase. Different cultures, different needs: We also concluded onsite surveys to understand what information users need and to adapt content accordingly. We realised that depending on where users are from, they might need different information on the website. Best practice is to provide language pages and using a chatbot to personalise information they need to make their decision (provide answers to different questions).Lack of attention: The attention span of a user has dropped down to 8 seconds and they are looking for quick answers to their questions.Quick solutions: In today's fast-paced digital environment, customers expect quick response to their questions. They do not really look at the FAQ pages (don’t look around to search for an answer) but rather want to be presented with an answer as quickly as possible. If they don’t, they move on to the competition.Therefore we are looking at how we can use AI powered Chatbots which can handle multiple inquiries simultaneously and allows for scalability. With personalized recommendations and responses based on user data and behaviour, to enhance overall customer experience. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

Statusplanned

What is included

ItemCategoryQuantity
1Customer Relation Management software package, Sales or marketing software packageNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 48. The category anchor is Customer Relation Management software package (48445000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 486,8361 median · 9.6 average (2,488 of 6,836 with a bid count)1.7 average (2,927 of 6,836 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UK1,8912 median · 22.6 average (612 of 1,891 with a bid count)3 average (732 of 1,891 with named award suppliers)Not published
Similar published value (0.5×–2×)4523 median · 3 average (1 of 452 with a bid count)1 average (1 of 452 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-04dcea
Latest release ID004226-2025
Latest release timestampFri Feb 07 2025 15:45:59 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanned
Procurement methodNot published
Procurement method detailsNot published
Main procurement categorygoods
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£200,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
7 Feb 2025planning004226-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "004226-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-02-07T15:45:59Z",
  "ocid": "ocds-h6vhtk-04dcea",
  "buyer": {
    "id": "GB-FTS-113390",
    "name": "British Council"
  },
  "tender": {
    "id": "BC/03768",
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      {
        "id": "1",
        "status": "planned",
        "description": "Last year the British Council led 9M new users to the English Online website. Users take longer to make their decision: While we are increasing conversion rate to transactions through A/B testing, we have seen an increase in time in which the users decide to purchase. Different cultures, different needs: We also concluded onsite surveys to understand what information users need and to adapt content accordingly. We realised that depending on where users are from, they might need different information on the website. Best practice is to provide language pages and using a chatbot to personalise information they need to make their decision (provide answers to different questions).Lack of attention: The attention span of a user has dropped down to 8 seconds and they are looking for quick answers to their questions.Quick solutions: In today's fast-paced digital environment, customers expect quick response to their questions. They do not really look at the FAQ pages (don’t look around to search for an answer) but rather want to be presented with an answer as quickly as possible. If they don’t, they move on to the competition.Therefore we are looking at how we can use AI powered Chatbots which can handle multiple inquiries simultaneously and allows for scalability. With personalized recommendations and responses based on user data and behaviour, to enhance overall customer experience. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents."
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
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        ],
        "additionalClassifications": [
          {
            "id": "48445000",
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            "description": "Customer Relation Management software package"
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    "status": "planned",
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    "description": "British Council English Online offers personalized language courses to help learners gain confidence and improve their speaking, pronunciation, and vocabulary skills. Our platform provides small group classes and private one-to-one sessions, allowing students to customize their timetable based on their goals and interests. We cater to all proficiency levels, from beginner to advanced.At any point during the student’s journey, they may need assistance and guidance for:Getting started and where to go next, how to navigate the siteGuidance through the sign up/registration processAnswering common questions on services, policies, offersBeing able to handle questions in different languages and to respond in that languageProduct suggestions based on history and user preferencesPersonalised promotions/discountsAllowing the user to provide feedback and to also include short surveysCurrent monthly website traffic: ~800,000 visitors",
    "communication": {
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    "classification": {
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    "mainProcurementCategory": "goods"
  },
  "parties": [
    {
      "id": "GB-FTS-113390",
      "name": "British Council",
      "roles": [
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      "address": {
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        "locality": "Manchester",
        "postalCode": "M1 6BB",
        "countryName": "United Kingdom",
        "streetAddress": "58 Whitworth Street"
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            "description": "Registered Charity"
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        ]
      },
      "identifier": {
        "legalName": "British Council"
      },
      "contactPoint": {
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        "telephone": "+44 01619577162"
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    }
  ],
  "language": "en",
  "description": "If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.In-Tend Project Reference: BC/03768Project Title: PIN: UK_446 - EOL AI Customer Chat Bot",
  "initiationType": "tender"
}
Complete JSON history (1 releases)
7 Feb 2025 · 004226-2025 · planning
{
  "id": "004226-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-02-07T15:45:59Z",
  "ocid": "ocds-h6vhtk-04dcea",
  "buyer": {
    "id": "GB-FTS-113390",
    "name": "British Council"
  },
  "tender": {
    "id": "BC/03768",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": "Last year the British Council led 9M new users to the English Online website. Users take longer to make their decision: While we are increasing conversion rate to transactions through A/B testing, we have seen an increase in time in which the users decide to purchase. Different cultures, different needs: We also concluded onsite surveys to understand what information users need and to adapt content accordingly. We realised that depending on where users are from, they might need different information on the website. Best practice is to provide language pages and using a chatbot to personalise information they need to make their decision (provide answers to different questions).Lack of attention: The attention span of a user has dropped down to 8 seconds and they are looking for quick answers to their questions.Quick solutions: In today's fast-paced digital environment, customers expect quick response to their questions. They do not really look at the FAQ pages (don’t look around to search for an answer) but rather want to be presented with an answer as quickly as possible. If they don’t, they move on to the competition.Therefore we are looking at how we can use AI powered Chatbots which can handle multiple inquiries simultaneously and allows for scalability. With personalized recommendations and responses based on user data and behaviour, to enhance overall customer experience. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents."
      }
    ],
    "items": [
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        "deliveryAddresses": [
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            "id": "48445000",
            "scheme": "CPV",
            "description": "Customer Relation Management software package"
          },
          {
            "id": "48481000",
            "scheme": "CPV",
            "description": "Sales or marketing software package"
          }
        ]
      }
    ],
    "title": "EOL AI Customer Chat Bot",
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      "amount": 200000,
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    },
    "status": "planned",
    "coveredBy": [
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    "legalBasis": {
      "id": "32014L0024",
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    },
    "description": "British Council English Online offers personalized language courses to help learners gain confidence and improve their speaking, pronunciation, and vocabulary skills. Our platform provides small group classes and private one-to-one sessions, allowing students to customize their timetable based on their goals and interests. We cater to all proficiency levels, from beginner to advanced.At any point during the student’s journey, they may need assistance and guidance for:Getting started and where to go next, how to navigate the siteGuidance through the sign up/registration processAnswering common questions on services, policies, offersBeing able to handle questions in different languages and to respond in that languageProduct suggestions based on history and user preferencesPersonalised promotions/discountsAllowing the user to provide feedback and to also include short surveysCurrent monthly website traffic: ~800,000 visitors",
    "communication": {
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    },
    "classification": {
      "id": "48445000",
      "scheme": "CPV",
      "description": "Customer Relation Management software package"
    },
    "mainProcurementCategory": "goods"
  },
  "parties": [
    {
      "id": "GB-FTS-113390",
      "name": "British Council",
      "roles": [
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        "locality": "Manchester",
        "postalCode": "M1 6BB",
        "countryName": "United Kingdom",
        "streetAddress": "58 Whitworth Street"
      },
      "details": {
        "url": "http://www.britishcouncil.org",
        "buyerProfile": "https://in-tendhost.co.uk/britishcouncil",
        "classifications": [
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          },
          {
            "scheme": "COFOG",
            "description": "Registered Charity"
          }
        ]
      },
      "identifier": {
        "legalName": "British Council"
      },
      "contactPoint": {
        "name": "Aung Thein",
        "email": "aung.thein@britishcouncil.org",
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      }
    }
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  "description": "If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.In-Tend Project Reference: BC/03768Project Title: PIN: UK_446 - EOL AI Customer Chat Bot",
  "initiationType": "tender"
}