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Official procurement procedure

Digital Media Buying Services (2025)

Marketing management consultancy services
North West (UKD1)
Published value
Not published
Submission deadline Not published
Lots published2
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Cumbria: "Digital Media Buying Services (2025)". Published status: complete. Published value: Value not published. 2 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityUniversity of CumbriaScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: University of Cumbria
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of Cumbria. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
7Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 2 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of Cumbria
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published8 Apr 2025, 11:35 BST
Last source update8 Apr 2025, 11:35 BST
Recurring procurementNot published
ClassificationMarketing management consultancy services
Delivery area
North West (UKD1)
OCIDocds-h6vhtk-04cd8a
What is being bought
The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.
What changed
From the official release history
  1. tender value changed
    8 Apr 2025, 11:35 BST
  2. Status changed to complete
    8 Apr 2025, 11:35 BST
  3. Official notice release published
    8 Apr 2025, 11:35 BST
  4. Submission deadline changed to published date
    8 Apr 2025, 11:35 BST
  5. Published value updated to £250,000
    6 Jan 2025, 12:15 GMT
  6. Status changed to active
    6 Jan 2025, 12:15 GMT
  7. Official notice release published
    6 Jan 2025, 12:15 GMT
  8. Submission deadline changed to 6 Feb 2025, 12:00 GMT
    6 Jan 2025, 12:15 GMT
  9. Buyer information updated
    6 Jan 2025, 12:15 GMT
Lots and requirements (2)
Published by the contracting authority
  • Lot 1 · #1-Paid Media
    25-09
    cancelled
    Published valueNot published
    The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2-Traditional Media
    25-09
    cancelled
    Published valueNot published
    The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    8 Apr 2025, 11:35 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 8 Apr 2025, 00:00 BST · £750,000
Commercial outcome and competition
Awards
Education Cubed Ltd
Not published · Not published · active
Contracts
Digital Media Buying Services
£750,000 · signed 8 Apr 2025, 00:00 BST · active
Bid statistics
bids: 11
electronicBids: 11
foreignBidsFromEU: 0
foreignBidsFromNonEU: 1
smeBids: 10
Buyer and organisations in this procedure

University of Cumbria

Contracting authority GB-FTS-25514
View buyer profile

  • University of Cumbria
    buyer

    Fusehill Street, Carlisle, UKD1, CA1 2HH
    claire.reid@cumbria.ac.uk

  • Education Cubed Ltd
    supplier

    8045459
    Brighton, UKJ21

  • University of Cumbria
    reviewBody

    Carlisle
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
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No related procedures published