Digital Marketing

{
  "id": "004942-2025",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2025-02-13T14:05:08Z",
  "ocid": "ocds-h6vhtk-04deaf",
  "buyer": {
    "id": "GB-FTS-35856",
    "name": "Construction Industry Training Board"
  },
  "awards": [
    {
      "id": "004942-2025-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-137862",
          "name": "ClickDimensions"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-04deaf",
    "lots": [
      {
        "id": "1",
        "hasOptions": false,
        "description": "CITB require a Digital Marketing Tool – Email, Web, SMS, Social, Events, Forms, Survey to leverage communications (multichannel) to employers, training groups, and adhoc learners that exist in our CRM eco system. us to communicate on mass to our audience and serves 3 brands – CITB – Go Construct – NCC"
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ]
      }
    ],
    "title": "Digital Marketing",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "CITB require a Digital Marketing Tool – Email, Web, SMS, Social, Events, Forms, Survey to leverage communications (multichannel) to employers, training groups, and adhoc learners that exist in our CRM eco system. us to communicate on mass to our audience and serves 3 brands – CITB – Go Construct – NCC",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "An unsuccessful open tender exercise undertaken by the Construction Industry Training Board (CITB) was deemed a market failure due to no suitable bids being received. Due to the total contract spend being under the threshold for works and services, a decision has been taken within CITB to direct award to 'Click Dimensions', who are the incumbent supplier and are able to continue to deliver to CITB's service specification. A direct award will ensure there is no disruption to the ongoing service delivery of CITB's Digital Marketing",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-35856",
      "name": "Construction Industry Training Board",
      "roles": [
        "buyer",
        "reviewBody"
      ],
      "address": {
        "region": "UK",
        "locality": "Peterborough",
        "postalCode": "PE2 8TY",
        "countryName": "United Kingdom",
        "streetAddress": "Sand Martin House, Bittern Way"
      },
      "details": {
        "url": "https://www.citb.co.uk/",
        "buyerProfile": "http://www.citb.co.uk",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Construction Industry Training Board"
      },
      "contactPoint": {
        "name": "Angela Moore",
        "email": "angela.moore@citb.co.uk",
        "telephone": "+44 3004567000"
      }
    },
    {
      "id": "GB-FTS-137862",
      "name": "ClickDimensions",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "US",
        "locality": "Atlanta",
        "postalCode": "GA 30328",
        "countryName": "United States",
        "streetAddress": "5901 Peachtree Dunwood Road Suit C370"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "US",
        "legalName": "ClickDimensions"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "004942-2025-1",
      "value": {
        "amount": 167760,
        "currency": "USD"
      },
      "status": "active",
      "awardID": "004942-2025-1",
      "dateSigned": "2025-02-10T00:00:00Z"
    }
  ],
  "description": "To view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=924761593\n GO Reference: GO-2025213-PRO-29422991",
  "initiationType": "tender"
}