Customer Relationship Marketing, Direct Response and Regional Marketing

Official notice

Authority: FIRST GREATER WESTERN LIMITED (Public body)

ServicesNegotiated procedure with prior call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Published estimate£2,000,000≈ £1.1m / year

Submissions closed 15 Feb 2021

Contract term 1 yr 9 moends 31 Mar 2023 · starts 1 Jul 2021

What is being bought

Published requirement description

Provision of Customer Relationship Marketing, Direct Response and Regional Marketing including leading the strategy for the Customer Programme ensuring alignment with overall marketing strategy.

CPV: Marketing services

The lotProcurement structure

single lot · value published

Lot #1 1 yr 9 moPublished value£2,000,000

Contract period: 1 Jul 2021 – 31 Mar 2023 (1 yr 9 mo)

Delivery: UK · London and South West England

Variant bids: not allowed

Procedure terms & legal framework

From the official record

Procedure method: Negotiated procedure with prior call for competition
Legal basis: CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category: Services
Notice status: Closed
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: No (one-off requirement)
First published: 15 Jan 2021, 09:33 GMT
Last source update: 15 Jan 2021, 09:33 GMT
FTS notice number: 2021/S 000-000827
Classification (CPV): Marketing services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-028a91 Find a Tender

How it was run

Official notice

Run through: portal not identified

Language: EN

Submission deadline: 15 Feb 2021, 10:00 GMT
Submission channel: {"electronicSubmission"}
Accepted languages: en
Participation fee: document

Detailed submission instructions & authority contactsFrom official release

procurement.gwr.com/tenders ↗

Timeline

15 Jan 2021 → 1 Jul 2021 · 3 dates

Notice published
15 Jan 2021, 09:33 GMT
Submission deadline
15 Feb 2021, 10:00 GMT
Contract starts
1 Jul 2021, 00:00 BST

Contracting authority & participating public bodies

FIRST GREATER WESTERN LIMITED

Contracting authorityPublic bodyRailway services Milford House,1 Milford Street, SWINDON, UK, SN1 1HLContact name, email Published organisation website ↗

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria