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Find a TenderAwardedContract details notice
Published 21 Jul 2025, 12:05 BST

Official UK procurement notice

Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)

Official notice

Authority: Imperial War Museum (Central government)

ServicesOpen procedureAbove thresholdSME suitableVCSE suitable
Sectors: Business Services & Consultancy (79) Delivery: UK
Published estimate£150,000≈ £120k / year · £180,000 inc. VAT
Submissions closed 4 Sept 2025awarded 27 Oct 2025
Awarded to JOHNSON BANKS DESIGN LIMITED
Contract term 1 yr 3 moends 31 Jan 2027 · starts 10 Nov 2025

What is being bought

Published requirement description

IWM is tendering for a creative brand agency to help translate and bring to life a refreshed and newly developed vision and purpose for IWM. The appointed supplier will create a visual and verbal identity to reflect IWM's new proposition.

CPV: Business and management consultancy services

The lotProcurement structure

single lot · value published
Lot #1Awarded 1 yr 3 moSMEVCSEPublished value£150,000
Contract period: 10 Nov 2025 – 31 Jan 2027 (1 yr 3 mo)Value: £150,000 exc. VAT · £180,000 inc. VAT
Delivery: UKEligibility: SME eligibleVCSE eligible
79410000 Business and management consultancy services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 20%Social value: 10%
Published sub-criteria (4)
  • Technical: 35%
  • Presentation: 35%
  • Cost: 20%
  • Social Value: 10%
Published award criteria (4)
  • Technical
  • Cost
  • Social Value
  • Presentation
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
21 Jul 2025, 12:05 BST
Last source update
17 Dec 2025, 15:47 GMT
Award evaluation window
Submission end – 27 Oct 2025
FTS notice number
2025/S 000-041592
Latest notice
Contract details notice (UK7)
Classification (CPV)
Business and management consultancy services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0562d5 Find a Tender

How it was run

Official notice
Run through: Delta eSourcing · Who buys & how to bid on Delta
Public notice page · account needed to bidElectronic submission allowedLanguage: EN
Access & registration note: Free Select account; no DUNS asked at signup
Submission deadline
4 Sept 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

www.delta-esourcing.com/respond/769E5X5K72 ↗

Timeline

21 Jul 2025 → 17 Dec 2025 · 7 dates
  1. Tender notice published
    21 Jul 2025, 12:05 BST
  2. Submission deadline
    4 Sept 2025, 12:00 BST
  3. Assessment summaries sent361 days ago
    27 Oct 2025
  4. Award decision expected by360 days ago
    27 Oct 2025, 23:59 GMT
  5. Standstill ends351 days ago
    5 Nov 2025, 23:59 GMT
  6. Contract starts347 days ago
    10 Nov 2025
  7. Latest notice published309 days ago
    17 Dec 2025, 15:47 GMT

Notice history

5 events · 3 releases on Find a Tender · since 21 Jul 2025
  1. Tender notice published
    21 Jul 2025, 12:05 BST
    UK4
  2. Contract award notice published
    27 Oct 2025, 09:46 GMT
    UK6
  3. Status changed to complete
    27 Oct 2025, 09:46 GMT
  4. Contract signature expected
    7 Nov 2025, 23:59 GMT
    scheduled
  5. Contract details notice published
    17 Dec 2025, 15:47 GMT
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £150,0001 award exc. VAT
Bids received 44 from SMEs
Contracts signed 1latest 9 Nov 2025
Awarded toValueDateStatus
JOHNSON BANKS DESIGN LIMITED10 Nov 2025 – 31 Jan 2027£150,00027 Oct 2025Awarded

Contracts

  • Contract 1 · JOHNSON BANKS DESIGN LIMITED

    Signed
    9 Nov 2025
    Value
    £150,000
    Period
    10 Nov 2025 – 31 Jan 2027
    Status
    active

    No agreed KPIs: Below £5M

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4final-stage tenders · 15 at stage one40—

Contracting authority & participating public bodies

Imperial War Museum

Contracting authorityPublic authority - central government GB-PPON: PHRL-5691-LLXM Lambeth Road, London, London, SE1 6HZContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice
  • JOHNSON BANKS DESIGN LIMITEDAwarded supplierGB-COH: 02769676GB-PPON: PWNJ-7264-XYHH Crescent Works, Crescent Lane, London, London, SW4 9RWContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender