Contract award notice -Home electrification details survey

To enable the decarbonisation of homes we have a critical need to track public attitudes with as

many sources of insight as possible. We gather insight from the Public Attitudes Tracker on

attitudes towards heat pumps, but this is only yearly. Comms also gather insight through focus

groups but can only do this sporadically as doing so is expensive.

The Home Electrification Tracker Survey is a public attitudes tracking dashboard developed by

Electrify Research. The dashboard uses a quarterly survey of owner-occupiers in the UK, USA,

Germany and France with sample sizes of around 1,000 in each country per wave. The questions

in the survey track attitudes towards Net Zero, EVs, heat pumps, solar PV, batteries, perceived

benefits and drawbacks of these technologies and common misconceptions. There is a lot of

useful information across technologies in here with a level of detail that, following investigation, we

do not have in our existing sources.

By procuring this research we will be able to complement our existing insight sources with more

granular detail that will give us a more well rounded view of public opinion and ensure we can

track progress towards raising awareness and understanding of the heat transition