Official UK procurement notice
Consumer Trust project · UK public procurement notice
Authority: AHDB
What is being bought
Published requirement descriptionAwarded mini competition against framework RM6126 shortlisted suppliers. The purpose of this research is to obtain a greater understanding of attitudes and drivers of trust in the food system in the UK.
Trust in food and the way it is produced is a critical component of consumer confidence in the UK food system. Since 2019, AHDB has undertaken annual tracking research to monitor consumer attitudes towards British agriculture, farmers and the wider food supply chain, providing a consistent evidence base through a period marked by Brexit, the Covid-19 pandemic and the cost-of-living crisis.
The latest 2025 findings indicate that consumer sentiment remains strong, with 71% of consumers reporting a positive impression of British agriculture and 77% agreeing that farming is a trustworthy profession. This project is intended to build on the established tracking in order to measure attitudes across the food system, assess changes over time, and identify the factors that will be most important in maintaining and strengthening trust in future.
CPV: Market research services
The lotProcurement structure
single lot · no lot value publishedLot #1Mini competition was held against RM6126 Research & Insight, shortlisted suppliers…Awarded
Mini competition was held against RM6126 Research & Insight, shortlisted suppliers based against their specialisms.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Price
- Suitability
As per specification provided to the short listed suppliers
- Economic & financial standing
As per specification provided to the short listed suppliers
Minimum: As per specification provided to the short listed suppliers
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 10 Aug 2026, 15:35 BST
- Last source update
- 10 Aug 2026, 15:56 BST
- Authority reference
2026-831- FTS notice number
2026/S 000-075869- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06e068Find a Tender
- Performance terms
As per specification
Publisher note: Please note this opportunity has closed, the dates would not be accepted on the notice. Mini competition was circulated 19th June 2026 Deadline for receipt of responses 12pm Fri 3rd July 26 Winning provider notified 9th / 10th July 26 This was against RM6126, shortlisted suppliers.
How it was run
Official notice- Submission deadline
- 11 Aug 2026, 17:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Participation fee
- document
Timeline
10 Aug 2026 → 12 Aug 2026 · 3 dates- Notice published74 days ago10 Aug 2026, 15:56 BST
- Submission deadline73 days ago11 Aug 2026, 17:00 BST
- Invitations to tender expected73 days ago12 Aug 2026, 00:00 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete10 Aug 2026, 15:56 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Sparkminds | £64,820 † | — | Awarded |
Contracts
Consumer Trust project · Sparkminds
- Signed
- 10 Aug 2026
- Value
- £64,820
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 7bids · 7 electronic | 7 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Agriculture & Horticulture Development BoardReview body
Bidders & participating suppliers
1 commercial party on the notice- SparkmindsAwarded supplier
Official documents & specifications (1)
Official links; attachments are not copiedTender pack and attachments
- Technical selection criteria