Community Infant Feeding and Emotional Wellbeing Peer Support Service

CPV: Community health services

Procedure method

Award procedure without prior publication of a call for competition

Legal basis

CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)

Procurement category

Services

Notice status

Awarded without competition

Procurement threshold

Unspecified in notice

Regulatory regime

Standard

Commercial structure

Stand-alone contract (no framework)

Competition type

Direct award (no call for competition)

GPA / WTO covered

Unspecified in notice

Recurring procurement

Unspecified in notice

First published

21 May 2026, 12:48 BST

Last source update

3 Jun 2026, 14:57 BST

Authority reference

DN795866

FTS notice number

2026/S 000-047044

Classification (CPV)

Community health services

Delivery area

UK

Official registry OCID

ocds-h6vhtk-069f14 Find a Tender

Why no open competition

The procurement falls outside the scope of application of the directive

Published justification

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by 2nd June 2026. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR.

Publisher note: This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to decision makers by 2nd June 2026. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR. Representations should be send to [email protected] Award Decision Makers: Executive Director for Children's Services (John Gregg) and Cabinet Member for Children's Services (Councillor Kay Cole) No conflicts of interest have been identified to date. Peterborough City Council based its decision on the five mandatory PSR key criteria, with the relative importance of each indicated via the weighting percentage(%): Key Criteria 1 - Quality and Innovation - Weighted at 50% To delivery high quality community infant feeding and peer support though 1-2-1 support on maternity hospital wards, delivery of community groups, a 121 telephone service, emotional well-being support, and a digital offer. To demonstrate innovation by responding to local initiatives (e.g. national baby week), working with local partners to support wider objectives, and identifying local opportunities to service delivery for local families. Key Criteria 2 - Value - Weighted at 30% To ensure good value for money by using a volunteer based service and to be able to recruit local staff and volunteers locally. To meet the specific KPIs identified within the contract. To link with other local service initiatives to local families and optimise opportunities for co-production. Key Criteria 3 - Integration, collaboration and service sustainability - Weighted at 5% To support the broader ambitions and priorities of Cambridgeshire County Council and Peterborough City Council, including on initiatives such as Family Hubs. To align ways of working to the specialist Infant Feeding support currently provided by NHS Infant Feeding and maternity services. To be aware of local breast feeding data (prevalence rates and trends) and integrated into other local work to improve these rates (e.g. Fenland Focus). To show a commitment to recruiting local staff and volunteers and provide training and development opportunities. To embed service delivery to foster sustainability. To signpost local families to other local system partners as appropriate. Key Criteria 4 - Improving access, reducing health inequalities and facilitating choice - Weighted at 10% The provider needs to work with local families and providers to identify appropriate access points to services and support. The provider will work to deliver community groups in geographical areas of most need as recognised by deprivation and poorer health outcomes, whilst ensuring the setting type is accessible - physically, culturally, etc. The feeding equipment hires scheme offers opportunities for equipment loan to mothers who may otherwise not be able to access these and may subsequently end their breast feeding journey prematurely. Key Criteria 5 - Social Value - Weighted at 5% This programme offers local volunteer opportunities. Though the volunteer model, the programme passes experience and training opportunities to local mothers. Sharing experience of infant feeding journeys and wellbeing is empowering. For some, this may also form part of personal development and potential skills for future employment (stepping stone). It also helps to build the local community and as people form social networks within and around the programme. This programme also supports the ethos of building parental confidence and a more resilient community.

• The National Childbirth TrustAwarded supplierGB-CHC: 801395 27 Old Gloucester Street, London, UK, WC1N 3AXContact email, phoneShow contact details

No document links were published on the notice.