C0119 - Future Game Changers

Official notice

Authority: Big Lottery Fund, operating as The National Lottery Community Fund

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£562,325published contract · exc. VAT

Awarded 10 Oct 2025no call for competition

Awarded to Freud Communications Limited

What is being bought

Published requirement description

The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports.

Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1UK-wide PR campaignAwarded

UK-wide PR campaign.

Celebrate how The National Lottery continues to change lives for the better.

Delivery: UK

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 10 Oct 2025, 11:51 BST
Last source update: 10 Oct 2025, 11:51 BST
Authority reference: C0119
FTS notice number: 2025/S 000-064114
Classification (CPV): Advertising and marketing services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-05ac9b Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: Mini competition via Crown Commercial DPS / RM6124 framework

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £562,3251 contract exc. VAT

Bids received 3

Contracts signed 1latest 10 Oct 2025

Awarded to	Value	Date	Status
Freud Communications Limited	£562,325 †	—	Awarded

Contracts

Contract 064114-2025-1 · Freud Communications Limited
Signed
10 Oct 2025
Value
£562,325
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
3bids	—	—	—

Contracting authority & participating public bodies

The National Lottery Community Fund

Contracting authorityExecutive non-departmental public bodyLottery fund distributor Apex House, 3 Embassy Drive, Birmingham, West Midlands, B151TRContact email

Dispute resolution & review bodies

National Lottery Community FundReview body Birmingham

Bidders & participating suppliers

1 commercial party on the notice

Freuds Communications LimitedAwarded supplierGB-COH: 02478112 London, UK

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.