Official UK procurement notice
Behaviour Change · UK public procurement notice
Authority: Cambridgeshire County Council (Local council)·Consortium: 2 public authorities
What is being bought6 lots · detail below
Published requirement descriptionCambridgeshire County Council are tendering for a Behaviour Change Service that will deliver evidenced based health improvement and behaviour change interventions, to support Cambridgeshire residents adopt healthy behaviours. It has a focus on modifiable lifestyle behaviours that reduce life expectancy, increase health inequalities, and increase the risk of chronic diseases including cardiovascular disease (CVD), diabetes, some cancers, respiratory illnesses, and dementia, as well as negatively affecting mental wellbeing.
The provision of evidence-based services is essential if the Services are to support delivery of the key high-level outcomes.
The Service will reflect the principle of proportionate universalism and will use population health management approach to identify higher levels of need.
It will address health inequities and inequalities through embedding proportionate universalism into service delivery ensuring that services are delivered at scale and intensity proportionate to the local need.
This procurement is being conducted in accordance with the Provider Selection Regime (PSR) of the Healthcare Services Regulations 2023.
CPV: Health services
Lots and requirements (6)Procurement structure
6 lots · all with a published value (£11,675,130 together) · evaluation weights differ by lotLot #1Cambridge CityAwardedPublished value£1,578,728
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
Services to be provided:
The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.
It will:
- Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol.
- Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2)
- Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change.
- Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners.
- Deliver a falls prevention service that focuses upon early prevention of falls.
- Ensure that the wider socio-economic needs of service users are addressed to support behaviour change
- Working with local partners secure support for environment policy changes that will positively influence health related behaviours.
- Provide NHS Health Checks at different community locations.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within Cambridge City.
This preferred bidder is a new provider for the delivery of these services within this area.
Lot #2East CambridgeshireAwardedPublished value£1,046,665
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.
It will:
- Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol.
- Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2)
- Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change.
- Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners.
- Deliver a falls prevention service that focuses upon early prevention of falls.
- Ensure that the wider socio-economic needs of service users are addressed to support behaviour change
- Working with local partners secure support for environment policy changes that will positively influence health related behaviours.
- Provide NHS Health Checks at different community locations.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within East Cambridgeshire.
This preferred bidder is a new provider for the delivery of these services within this area.
Lot #3FenlandAwardedPublished value£1,266,262
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.
It will:
- Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol.
- Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2)
- Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change.
- Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners.
- Deliver a falls prevention service that focuses upon early prevention of falls.
- Ensure that the wider socio-economic needs of service users are addressed to support behaviour change
- Working with local partners secure support for environment policy changes that will positively influence health related behaviours.
- Provide NHS Health Checks at different community locations.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within Fenland.
This preferred bidder is a new provider for the delivery of these services within this area.
Lot #4HuntingdonshireAwardedPublished value£1,911,509
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.
It will:
- Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol.
- Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2)
- Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change.
- Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners.
- Deliver a falls prevention service that focuses upon early prevention of falls.
- Ensure that the wider socio-economic needs of service users are addressed to support behaviour change
- Working with local partners secure support for environment policy changes that will positively influence health related behaviours.
- Provide NHS Health Checks at different community locations.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within Huntingdonshire.
This preferred bidder is a new provider for the delivery of these services within this area.
Lot #5South CambridgeshireAwardedPublished value£2,049,879
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.
It will:
- Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol.
- Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2)
- Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change.
- Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners.
- Deliver a falls prevention service that focuses upon early prevention of falls.
- Ensure that the wider socio-economic needs of service users are addressed to support behaviour change
- Working with local partners secure support for environment policy changes that will positively influence health related behaviours.
- Provide NHS Health Checks at different community locations.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within South Cambridgeshire.
This preferred bidder is a new provider for the delivery of these services within this area.
Lot #6Centralised Support FunctionAwardedPublished value£3,822,087
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.
This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR.
The Centralised Support Function will be delivered as a Cambridgeshire wide model .
It will:
- Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services.
- Provide a digital self-management service for residents from all places.
- Coordinate communications across the different place based services and support local and national campaigns.
- Provide behaviour change training programme to support the place based services.
- Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight.
Contract Duration:
This is a 5 year contract with options to extend by up to 24 months.
Existing or New Service:
This is an existing service that will be delivered in a new placed based approach within Cambridgeshire.
This preferred bidder is a new provider for the delivery of these services within this area.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Social value | Environmental | Split |
|---|---|---|---|---|---|
| 1 · Cambridge City | 52.5% | 30% | 10.5% | 7% | |
| 2 · East Cambridgeshire | 52.5% | 30% | 10.5% | 7% | |
| 3 · Fenland | 52.5% | 30% | 10.5% | 7% | |
| 4 · Huntingdonshire | 52.5% | 30% | 10.5% | 7% | |
| 5 · South Cambridgeshire | 52.5% | 30% | 10.5% | 7% | |
| 6 · Centralised Support Function | 52.5% | 30% | 7% | 10.5% |
- Price carries 30 points on every lot: a 10% discount moves about 3 points.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 16 May 2025, 14:36 BST
- Last source update
- 17 Sept 2025, 16:00 BST
- Award evaluation window
- 16 Jun 2025 – …
- Authority reference
24008- FTS notice number
2025/S 000-057457- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0515f9Find a Tender
- Review procedure
Precise information on deadline(s) for review procedures This is a Provider Selection Regime (PSR) Contract Notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award.
The standstill period will begin on the day after the notice of intention to award is published on Find-a-Tender Service. Any representations to the process must be received before midnight on the eighth working day after that day.
Representations must be sent to the Authority in writing via ProContract's messaging function with reasons why the provider believes that the Authority has failed to apply the PSR correctly.
The provider must be able to set out reasonable grounds to support its belief. If any representations are received by the Authority during the standstill period, then it will remain open until the authority considers the representations and relevant information before making a further decision and submitting its formal response.
If the bidder wishes to continue with its representation after the Authority's formal response, then they will need to contact The Independent Patient Choice and Procurement Panel detailed below.
The Independent Patient Choice and Procurement panel will be responsible for reviewing representations in relation to the Provider Selection Regime (PSR). To use the Independent Patient Choice and Procurement Panel, bidders should read the terms on the NHS England website and email: [email protected]
Publisher note: This is a Provider Selection Regime (PSR) intention to award notice. The awarding of the contracts is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 or the Procurement Act 2023 do not apply to this award. The publication of this notice marks the start of the standstill period. Representations by providers must be made to the relevant authority by midnight at the end of the 30th of September 2025. The contracts have not yet formally been awarded; this notice serves as an intention to award contracts under the competitive process of the PSR. Written representations should be sent to [email protected] Award decision makers: Award of contract was approved by Cambridgeshire County Council's Executive Director for Adults, Health and Commissioning Conflicts of Interest: No conflicts of interest were declared prior to, or during, the preparation of the tender excise, the evaluation or moderation period or the award of the contract. Relative importance of the key criteria: The decision was made through an evaluation methodology covering the 5 criterion for each Lot. For all Lots, the greatest weighting were applied to quality and innovation and value. Quality and Innovation was weighted highly as it was imperative that due to the nature of the service specification and expectations regarding delivery requirements, quality is considered the most important component. This was followed by value to ensure that the service will be delivered within the available financial envelope and for the bidder to provide the local authorities with assurances that there will be robust financial and performance monitoring. Added value was considered though social value, recognising the importance of a providers wider contribution to the Authority's ambitions and benefits to local residents. Lot 1 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 29.77 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 15.4 out of 17.5; Social value: 9.8 out of 10.5. Total score: 87.87% Lot 2 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 30 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 15.4 out of 17.5; Social value: 9.8 out of 10.5. Total score: 88.10% Lot 3 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 30 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 86.70% Lot 4 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 28.29 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 84.99% Lot 5 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 27.30 out of 35; Value: 28.89 out of 30; Integration, collaboration and service sustainability: 5.60 out of 7; Improving access, reducing health inequalities & facilitating choice: 14 out of 17.5; Social value: 9.8 out of 10.5. Total score: 85.59% Lot 6 The preferred supplier obtained the highest scoring combined across the five key criteria: Quality & Innovation: 37.10 out of 49; Value: 27.64 out of 30; Integration, collaboration and service sustainability: 8.40 out of 10.50; Improving access, reducing health inequalities & facilitating choice: 2.80 out of 3.50; Social value: 5.60 out of 7. Total score: 81.54%
How it was run
Official notice- Submission deadline
- 16 Jun 2025, 12:00 BST
- Submission channel
- {"written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Bids opened
- 16 Jun 2025, 12:15 BST
Timeline
16 Jun 2025 → 17 Sept 2025 · 3 dates- Submission deadline16 Jun 2025, 12:00 BST
- Bids opened16 Jun 2025, 12:15 BST
- Notice published17 Sept 2025, 16:00 BST
Notice history
2 events · 2 releases on Find a Tender · since 17 Sept 2025- Status changed to complete17 Sept 2025, 16:00 BST
- Buyer details updated17 Sept 2025, 16:00 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Cambridge City1 award | |||
| MoreLife (UK) LimitedSME | £1,504,908 † | — | Awarded |
| Lot 2 · East Cambridgeshire1 award | |||
| MoreLife (UK) LimitedSME | £1,026,240 † | — | Awarded |
| Lot 3 · Fenland1 award | |||
| MoreLife (UK) LimitedSME | £1,195,575 † | — | Awarded |
| Lot 4 · Huntingdonshire1 award | |||
| MoreLife (UK) LimitedSME | £1,868,320 † | — | Awarded |
| Lot 5 · South Cambridgeshire1 award | |||
| MoreLife (UK) LimitedSME | £1,627,096 † | — | Awarded |
| Lot 6 · Centralised Support Function1 award | |||
| MoreLife (UK) LimitedSME | £3,798,702 † | — | Awarded |
Contracts
Cambridge City · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £1,504,908
- Status
- active
East Cambridgeshire · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £1,026,240
- Status
- active
Fenland · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £1,195,575
- Status
- active
Huntingdonshire · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £1,868,320
- Status
- active
South Cambridgeshire · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £1,627,096
- Status
- active
Centralised Support Function · MoreLife (UK) LimitedSME
- Signed
- 15 Sept 2025
- Value
- £3,798,702
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Cambridge City | 5bids | — | — | — |
| 2 · East Cambridgeshire | 4bids | — | — | — |
| 3 · Fenland | 4bids | — | — | — |
| 4 · Huntingdonshire | 5bids | — | — | — |
| 5 · South Cambridgeshire | 4bids | — | — | — |
| 6 · Centralised Support Function | 4bids | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeBidders & participating suppliers
2 commercial parties on the notice- MORELIFE (UK) LTDAwarded supplier
- MoreLife LimitedAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.