← Back to search results

AwardedFind a Tender · award

Allen Carr - Stop Smoking Services

Buyer: Norfolk County Council →

BuyerNorfolk County Council
StatusAwarded
DeadlineNot published
ValueValue not published
Published28 Apr 2026

What is being bought

Stop Smoking Services for Norfolk. Contract to provide support to people to quit smoking. The service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps. While the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes. Guided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.

Delivery location

UKH15 · UKH16 · UKH17

Categories

Health services 85100000

Lot details

Lot 1

This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Contract is for 3 years. Start date 1 May 2026. Smoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence‑based, accessible, and diversified stop‑smoking interventions, including non‑pharmacological options for individuals who may not wish to use or do not respond to medication‑based treatments. To ensure best practice and alignment with national guidance, the service specification requires a NICE‑endorsed behavioural (CBT‑type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy‑dominated pathways. Additional information: This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 85. The category anchor is Health services (85100000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 8528,2051 median · 23.8 average (15,626 of 28,205 with a bid count)1.8 average (16,937 of 28,205 with named award suppliers)10 comparable price pairs
Same buyer101 median · 1 average (4 of 10 with a bid count)1 average (4 of 10 with named award suppliers)Not published
Delivery region: UKH152511 median · 3.6 average (124 of 251 with a bid count)1.5 average (196 of 251 with named award suppliers)1 comparable price pairs

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleThis is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Allen Carr Easyway

Statusactive
Value£659,400

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-068ca0
Latest release ID038517-2026
Latest release timestampTue Apr 28 2026 11:29:06 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
28 Apr 2026award, contract038517-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "038517-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-04-28T12:29:06+01:00",
  "ocid": "ocds-h6vhtk-068ca0",
  "buyer": {
    "id": "GB-FTS-143430",
    "name": "Norfolk County Council"
  },
  "awards": [
    {
      "id": "038517-2026-1",
      "title": "Allen Carr Easyway",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-02423347",
          "name": "Allen Carr's Easyway (ACE)"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-068ca0",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A.   Contract is for 3 years. Start date 1 May 2026.\nSmoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence‑based, accessible, and diversified stop‑smoking interventions, including non‑pharmacological options for individuals who may not wish to use or do not respond to medication‑based treatments.\nTo ensure best practice and alignment with national guidance, the service specification requires a NICE‑endorsed behavioural (CBT‑type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy‑dominated pathways. Additional information: This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A.    Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKH15"
          },
          {
            "region": "UKH16"
          },
          {
            "region": "UKH17"
          }
        ]
      }
    ],
    "title": "Allen Carr - Stop Smoking Services",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Stop Smoking Services for Norfolk.  Contract to provide support to people to quit smoking. \nThe service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps.\nWhile the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes.\nGuided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.",
    "classification": {
      "id": "85100000",
      "scheme": "CPV",
      "description": "Health services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "This is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-143430",
      "name": "Norfolk County Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKH15",
        "locality": "Norwich",
        "postalCode": "NR12DH",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Martineau Lane"
      },
      "details": {
        "url": "https://www.norfolk.gov.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "Norfolk County Council",
        "noIdentifierRationale": "notOnAnyRegister"
      },
      "contactPoint": {
        "email": "sourcingteam@norfolk.gov.uk"
      }
    },
    {
      "id": "GB-COH-02423347",
      "name": "Allen Carr's Easyway (ACE)",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "postalCode": "SW20 8NH",
        "countryName": "United Kingdom",
        "streetAddress": "Park House 14 Pepys Road, Raynes Park"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "02423347",
        "scheme": "GB-COH",
        "legalName": "Allen Carr's Easyway (ACE)"
      }
    },
    {
      "id": "GB-FTS-1374",
      "name": "Norfolk County Council",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Norwich",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Norfolk County Council"
      },
      "contactPoint": {
        "email": "sourcingteam@norfolk.gov.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "038517-2026-1",
      "title": "Allen Carr Easyway",
      "value": {
        "amount": 659400,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "038517-2026-1",
      "dateSigned": "2026-04-27T00:00:00+01:00"
    }
  ],
  "description": "The decision to award was made by the Director of Procurement and Sustainability and the Assistant Director of Public Health Commissioning.  Both are employees of Norfolk County Council.  No conflict of interest was declared for this procurement exercise.",
  "initiationType": "tender"
}
Complete JSON history (1 releases)
28 Apr 2026 · 038517-2026 · award, contract
{
  "id": "038517-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-04-28T12:29:06+01:00",
  "ocid": "ocds-h6vhtk-068ca0",
  "buyer": {
    "id": "GB-FTS-143430",
    "name": "Norfolk County Council"
  },
  "awards": [
    {
      "id": "038517-2026-1",
      "title": "Allen Carr Easyway",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-02423347",
          "name": "Allen Carr's Easyway (ACE)"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-068ca0",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A.   Contract is for 3 years. Start date 1 May 2026.\nSmoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence‑based, accessible, and diversified stop‑smoking interventions, including non‑pharmacological options for individuals who may not wish to use or do not respond to medication‑based treatments.\nTo ensure best practice and alignment with national guidance, the service specification requires a NICE‑endorsed behavioural (CBT‑type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy‑dominated pathways. Additional information: This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A.    Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKH15"
          },
          {
            "region": "UKH16"
          },
          {
            "region": "UKH17"
          }
        ]
      }
    ],
    "title": "Allen Carr - Stop Smoking Services",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Stop Smoking Services for Norfolk.  Contract to provide support to people to quit smoking. \nThe service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps.\nWhile the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes.\nGuided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.",
    "classification": {
      "id": "85100000",
      "scheme": "CPV",
      "description": "Health services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "This is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-143430",
      "name": "Norfolk County Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKH15",
        "locality": "Norwich",
        "postalCode": "NR12DH",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Martineau Lane"
      },
      "details": {
        "url": "https://www.norfolk.gov.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "Norfolk County Council",
        "noIdentifierRationale": "notOnAnyRegister"
      },
      "contactPoint": {
        "email": "sourcingteam@norfolk.gov.uk"
      }
    },
    {
      "id": "GB-COH-02423347",
      "name": "Allen Carr's Easyway (ACE)",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "postalCode": "SW20 8NH",
        "countryName": "United Kingdom",
        "streetAddress": "Park House 14 Pepys Road, Raynes Park"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "02423347",
        "scheme": "GB-COH",
        "legalName": "Allen Carr's Easyway (ACE)"
      }
    },
    {
      "id": "GB-FTS-1374",
      "name": "Norfolk County Council",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Norwich",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Norfolk County Council"
      },
      "contactPoint": {
        "email": "sourcingteam@norfolk.gov.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "038517-2026-1",
      "title": "Allen Carr Easyway",
      "value": {
        "amount": 659400,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "038517-2026-1",
      "dateSigned": "2026-04-27T00:00:00+01:00"
    }
  ],
  "description": "The decision to award was made by the Director of Procurement and Sustainability and the Assistant Director of Public Health Commissioning.  Both are employees of Norfolk County Council.  No conflict of interest was declared for this procurement exercise.",
  "initiationType": "tender"
}