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Published 5 Jun 2025, 10:18 BST

Official UK procurement notice

AHDB Dairy in Food Service

Official notice

Authority: AHDB

ServicesBelow threshold - open competitionBelow thresholdSME suitable
Sectors: Research & Development (R&D) (73) Delivery: UK
Published estimate£40,000£45,000 inc. VAT13.6% below published estimate
Submissions closed 30 Jun 2025awarded 9 Jul 2025
Awarded to LUMINA INTELLIGENCE LTD
Contract term 2 moends 10 Sept 2025 · starts 3 Jul 2025

What is being bought

Published requirement description

Awarded and signed contract, refer to Notice identifier: 2025/S 000-038776 and 2025/S 000-030119.

AHDB required the following: a research deep-dive with the following requirements: Within this one-off deep dive, AHDB would like to understand:

  • Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery)

CPV: Research services

The lotProcurement structure

single lot · value published
Lot #1Awarded 2 moSMEPublished value£40,000
Contract period: 3 Jul 2025 – 10 Sept 2025 (2 mo)Value: £40,000 exc. VAT · £45,000 inc. VAT
Delivery: UKEligibility: SME eligible
73110000 Research services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published sub-criteria (2)
  • Technical/Quality: 80%
  • Cost: 20%
Published award criteria (2)
  • Technical/Quality: • Demonstrate a clear understanding of the brief and research objectives in the proposal. (10%) • Outline a clear approach and highlight any proposed techniques to be used in the methodology and/or analysis - clearly showing how they are relevant and link to achieving the research objectives. (45%) • An objective and well-structured proposal which clearly lays out the required information and includes a detailed breakdown of costs and a project plan with a timeline, identification of any risks/key dates. (10%) • Demonstrate how a process for quality control will be followed for the research (5%) • Experience of project manager and supporting team in delivering similar projects in terms of methodology, location, food sector, communication objectives (10%)
  • Cost: • To enable comparability of proposals, a breakdown of costs (by key activities) is to be provided. (20%)
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
5 Jun 2025, 10:18 BST
Last source update
23 Jul 2025, 08:30 BST
Authority reference
2025-773
FTS notice number
2025/S 000-030119
Latest notice
Contract details notice (UK7)
Classification (CPV)
Research services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-054345 Find a Tender

How it was run

Official notice
Submission deadline
30 Jun 2025, 17:00 BST
Clarification deadline
12 Jun 2025, 17:00 BST
Electronic submission
Not allowed
Detailed submission instructions & authority contactsFrom official release

Title for email submission: AHDB Dairy in Food Service

Send back to [email protected]

Timeline

5 Jun 2025 → 23 Jul 2025 · 5 dates
  1. Tender notice published
    5 Jun 2025, 10:18 BST
  2. Clarification questions by
    12 Jun 2025, 17:00 BST
  3. Submission deadline
    30 Jun 2025, 17:00 BST
  4. Contract starts
    3 Jul 2025, 00:00 BST
  5. Latest notice published
    23 Jul 2025, 08:30 BST

Notice history

8 events · 5 releases on Find a Tender · since 5 Jun 2025
  1. Tender notice published
    5 Jun 2025, 10:18 BST
    UK4
  2. Tender notice published
    12 Jun 2025, 08:20 BST
    UK4
  3. Deadline moved to 30 Jun 2025, 17:00 BST
    12 Jun 2025, 08:20 BST
    +7 days · was 23 Jun 2025, 17:00 BST
  4. Tender notice published
    18 Jun 2025, 15:48 BST
    UK4
  5. Contract award notice published
    10 Jul 2025, 08:23 BST
    UK6
  6. Status changed to complete
    10 Jul 2025, 08:23 BST
  7. Contract signature expected
    11 Jul 2025, 23:59 BST
    scheduled
  8. Contract details notice published
    23 Jul 2025, 08:30 BST
    UK7
Published amendments (2)

Change to closing date of opportunity from the 18th to the 30th June 2025

Clarification questions and answers posted 18/6/25

Routine re-releases (5)
  • 2025-06: 2 releases · 5 Jun 2025, 12 Jun 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £34,5601 award exc. VAT
Bids received 33 from SMEs
Contracts signed 1latest 22 Jul 2025
Awarded toValueDateStatus
LUMINA INTELLIGENCE LTD14 Jul 2025 – 10 Sept 2025£34,5609 Jul 2025Awarded

Contracts

  • AHDB Dairy in Food Service · LUMINA INTELLIGENCE LTD

    Signed
    22 Jul 2025
    Value
    £34,560
    Period
    23 Jul 2025 – 10 Sept 2025
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3final-stage tenders30—

Contracting authority & participating public bodies

Agriculture and Horticulture Development Board

Contracting authorityPublic authority - central government GB-PPON: PBHX-8363-MBBV Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV3 4PEContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • LUMINA INTELLIGENCE LTDAwarded supplierGB-COH: 16121613GB-PPON: PQMW-9536-YVLW 1a Newlands Grove, Halifax, Yorkshire & Humber, HX3 7HZContact email

Official documents & specifications (8)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender