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Official procurement procedure

Agent to provide representation of Pork on behalf of AHDB in Mexico

Public relations management services
MX
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: AHDB: "Agent to provide representation of Pork on behalf of AHDB in Mexico". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityAHDBScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: AHDB
Market Analytics
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Derived from OCDS awards & bid statistics
Published history for AHDB. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
6.9Bids / Report
12.5% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 17 active published awards; 16 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityAHDB
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published4 Oct 2021, 22:45 BST
Last source update4 Oct 2021, 22:45 BST
Recurring procurementNot published
ClassificationPublic relations management services
Delivery area
MX
OCIDocds-h6vhtk-02e7d1
What is being bought
AHDB Exports is looking for a Spanish/English speaking representative/agent to develop the Mexican market for British pork on their behalf. The successful representative will be principally engaged on the pork sector, but some knowledge on beef and sheep sectors would be an advantage. AHDB are working towards access to provide British Beef and Lamb into Mexico, if and when permission is granted, there may be the possibility of additional work covering these products, and therefore it would be an advantage if suppliers had knowledge of this market also. The successful representative must have the expertise and experience to identify the right priority Mexican States, and ability to devise the best strategies to achieve effective market growth for British Pork within the Mexican market.
What changed
From the official release history
  1. Status changed to complete
    4 Oct 2021, 22:45 BST
  2. Official notice release published
    4 Oct 2021, 22:45 BST
  3. Buyer information updated
    4 Oct 2021, 22:45 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    Status not published
    Published valueNot published
    The AHDB representative/agent requirements for the Mexican market include, but are not limited to: • Liaise effectively with the UK-based AHDB Export Manager for North America by regular telephone, email and face-to-face communication (when possible after travel restrictions are lifted). Once lifted, this may require foreign travel to AHDB Head Office or to major food events (e.g. SIAL Paris, Anuga) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of two per year (pre pandemic estimation). Obviously this is subject to change in the current climate, and therefore any KPI’s set against this will be flexible. • Build and maintain effective relationships with pork exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities on behalf of AHDB. • Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Mexican retailers and distributors. • To open three accounts on the most popular social media platforms in Mexico for the food/meat sector. To be agreed with AHDB’s Export Manager. • Development and delivery of a yearly activity plan, following agreement with the relevant AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager). The yearly plan must be aligned to AHDB’s financial year (April to March) and normally produced in Q3 and agreed in Q4 of the previous financial year (obviously this will not be the case in year one due to timings and release of tender. For year one the ti
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    4 Oct 2021, 22:45 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 28 Sept 2021, 00:00 BST · Not published
Commercial outcome and competition
Awards
Avance Comunicacion
Not published · Not published · active
Contracts
Agent for Mexico pork on behalf of AHDB
Not published · signed 28 Sept 2021, 00:00 BST · active
Bid statistics
highestValidBidValue: 87000 (lot 1)
lowestValidBidValue: 21750 (lot 1)
Buyer and organisations in this procedure

AHDB

Contracting authority GB-FTS-4830
View buyer profile

  • AHDB
    buyer

    Stoneleigh Park, Kenilworth, UKG13, CV8 2LZ
    procurement@ahdb.org.uk
    +44 2476478600

  • AHDB
    reviewBody

    Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL

  • Avance Comunicacion
    supplier

    Paseo de la Castellana 91, 4-1, 28046, Madrid, ES

  • Defra
    mediationBody

    Nobel House 17 Smith Square, London, SW1P 3JR
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThis opportunity was advertised on Contracts Finder due to the value being under threshold, and no advantage advertising on FTS due to the opportunity being in Mexico, therefore the European reach would have provided little or no interest. Known agents (advised by DIT) in Mexico were contacted to notify of the opportunity, but after being out to tender, there were no submissions at closing date. This agency has associates in Mexico and can therefore reach the target market required to fulfil this contract. The contract is required to start in October and will cover one years work only. During this time, AHDB will work on another specification for this opportunity. With travel restrictions being lifted, hopefully AHDB stakeholders will be able to travel and meet with agencies face to face, which will lead to better contacts for the next time this opportunity is released out into the market. This VEAT notice is for transparency only, due to being under value, not legally required, but AHDB wanted to be upfront and open about this award for a year.