Find a TenderAwarded
Published 6 Dec 2024, 12:12 GMT

Official UK procurement notice

2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)

Official notice

Authority: AHDB·Consortium: 2 public authorities

ServicesOpen procedureSME suitable
Published estimate£275,000≈ £92k / year
Submissions closed 20 Jan 2025awarded 7 Mar 2025
Awarded to AGENCE IF
Contract term 3 yrsends 31 Mar 2028 · extension options published · starts 1 Apr 2025

What is being bought

Published requirement description

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc

CPV: Graphic design services

The lotProcurement structure

single lot · value published
Lot #1AHDB France intend to procure a digital agency, preferably based in France and…AwardedRenewal 3 yrsPublished value£275,000

AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.

Contract period: 1 Apr 2025 – 31 Mar 2028 (3 yrs)
Delivery: UK · France
Extensions: Initial 1 year contract with options to extend by 1+1Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published award criteria (2)
  • Quality: 80
  • Price: 20
Conditions of participation1
  • Suitability

    As per tender documents

What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
6 Dec 2024, 12:12 GMT
Last source update
14 Mar 2025, 09:54 GMT
Award evaluation window
20 Jan 2025 – …
Authority reference
2024-729
FTS notice number
2025/S 000-009360
Classification (CPV)
Graphic design services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-04c2f8 Find a Tender
Contract terms
Performance terms

As stated within the tender documents

How it was run

Official notice
Run through: Defra Group eSourcing
Supplier login requiredLanguage: FR
Access & registration note: Free
Submission deadline
20 Jan 2025, 12:00 GMT
Submission channel
{"electronicSubmission","written"}
Accepted languages
fr
Bid validity
180 days from the deadline
Bids opened
20 Jan 2025, 13:00 GMT
Detailed submission instructions & authority contactsFrom official release

Timeline

20 Jan 2025 → 1 Apr 2025 · 4 dates
  1. Submission deadline
    20 Jan 2025, 12:00 GMT
  2. Bids opened
    20 Jan 2025, 13:00 GMT
  3. Notice published
    14 Mar 2025, 09:54 GMT
  4. Contract starts
    1 Apr 2025, 00:00 BST

Notice history

2 events · 2 releases on Find a Tender · since 14 Mar 2025
  1. Status changed to complete
    14 Mar 2025, 09:54 GMT
  2. Buyer details updated
    14 Mar 2025, 09:54 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Bids received 22 from SMEs
Contracts signed 1latest 7 Mar 2025
Awarded toValueDateStatus
AGENCE IFSME€80,000 †—Awarded

Contracts

  • Contract 009360-2025-1 · AGENCE IFSME

    Signed
    7 Mar 2025
    Value
    €80,000
    Period
    … – 31 Mar 2028
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2bids · 2 electronic · 2 from abroad2——

Contracting authority & participating public bodies

2 public bodies on the notice

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contracting authorityBody governed by public lawAgriculture Middlemarch Business Park, Coventry, UK, CV3 4SUContact name, email

Consortium members and other public bodies

Dispute resolution & review bodies

Bidders & participating suppliers

1 commercial party on the notice
  • AGENCE IFAwarded supplier443919303 14 rue de Tournon, Paris, France, Paris, UK, 75006Contact email

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.