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Published 7 Jul 2021, 16:40 BST

Official UK procurement notice

2021_Marketing - British Council - Marketing Automation Programme

Official notice

Authority: British Council (Local council)

ServicesOpen procedure
Sectors: IT Services & Software (72) Delivery: UK
Published estimate£3,000,000exc. VAT · 1 value update
Submissions closed 30 Jul 2021
Notice summaryFrom the published notice

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.

What is being bought

Published requirement description

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

CPV: Sales, marketing and business intelligence software development services

The lotProcurement structure

single lot · no lot value published
Lot #1Renewal
Delivery: UK
Extensions: To be defined in the tender document on releaseVariant bids: not allowed

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
7 Jul 2021, 16:40 BST
Last source update
27 Jul 2021, 18:14 BST
Award evaluation window
30 Jul 2021 – …
Authority reference
BC/01846
FTS notice number
2021/S 000-013490
Classification (CPV)
Sales, marketing and business intelligence software development services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-02bc25 Find a Tender

How it was run

Official notice
Submission deadline
30 Jul 2021, 10:00 BST
Submission channel
{"written"}
Accepted languages
en
Bids opened
30 Jul 2021, 10:00 BST

Timeline

27 Jul 2021 → 30 Jul 2021 · 3 dates
  1. Notice published
    27 Jul 2021, 18:14 BST
  2. Submission deadline
    30 Jul 2021, 10:00 BST
  3. Bids opened
    30 Jul 2021, 10:00 BST

Notice history

4 events · 2 releases on Find a Tender · since 27 Jul 2021
  1. Published value published: £3,000,000
    27 Jul 2021, 18:14 BST
  2. Status changed to active
    27 Jul 2021, 18:14 BST
  3. Procurement method changed
    27 Jul 2021, 18:14 BST
  4. Deadline moved to 30 Jul 2021, 10:00 BST
    27 Jul 2021, 18:14 BST
    -7 days · was 6 Aug 2021, 15:00 BST
Published amendments (1 · 1 deadline change)
WhenWhatBeforeAfterShift
—Bid openingIV.2.7)30 Jul 20216 Aug 2021+7 d
—DeadlineIV.2.2)30 Jul 20216 Aug 2021+7 d
—TextII.1.4)—British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a tran…
—TextII.2.4)—British Council intend to procure a Marketing Automation Platform during July/August 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a tran…

1 amendment published without a description.

Contracting authority & participating public bodies

British Council

Contracting authorityLocal CouncilBody governed by public lawRegistered Charity Bridgewater House, Manchester, UK, M1 6BBContact email Published organisation website ↗

Dispute resolution & review bodies

  • British Council - LondonReview body London

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria