Contracts FinderCall-off contract
Published 12 Jan 2026

Contracts Finder notice

Student Recruitment Marketing Services

Authority: ASTON UNIVERSITY

Call-off from a framework agreement
CPV: Advertising services (79341000)
Published contract value£2,500,000Exc. VAT
Contract ends 31 Dec 2027
Awarded to S M R S LTD
Contract starts 1 Jan 2026

What is being bought

Published requirement description

Services include, but are not limited to:

  • Media planning and buying across managed digital platforms (including PPC and paid social), education channels and above-the-line media
  • Campaign reporting and optimisation
  • Sector insight and expertise

Awarded following a further competition via the ESPO Advertising Solutions framework (Lot 4 - Student Marketing).

Options to extend for a further 3 years to 31/12/2030.

Published procurement details

Procedure
Call-off from a framework agreement
Buyer reference
1134
Category
Services
Tender status
Complete
Award status
Active
Suitable for SMEs
Yes
Suitable for voluntary, community and social enterprises
No
Tender deadline
Procurement method
Selective
Item 1: Delivery locations as published
B4 7ET

Key dates

Published dates
  1. Award decision
    28 Oct 2025
  2. Contract starts
    1 Jan 2026
  3. Notice published
    12 Jan 2026
  4. Contract ends
    31 Dec 2027

Contracting authority & participating public bodies

  • ASTON UNIVERSITYContracting authority Aston Triangle, BIRMINGHAM, B47ET, EnglandContact name, email
    Identifier
    sid4gov.cabinetoffice.gov.uk/wrP44fnV · GB-SRS

Suppliers named on the notice

  • S M R S LTDSupplier 2 EXPRESS NETWORKS, 3 GEORGE LEIGH STREET, MANCHESTER, M4 6BD
    Identifier
    03365804 · GB-COH
    Voluntary, community or social enterprise
    No
    Business size
    SME

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Source record

Source
Contracts Finder
Notice language
en
Release reference
ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff-2026-01-12T13:10:38Z
Published
12 Jan 2026
Latest update
12 Jan 2026
Procedure reference
ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff
Contract reference
ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff-1