Contracts FinderCall-off contract
Published 16 May 2025

Contracts Finder notice

National Attendance & Behaviour Ambassadors

Authority: Department For Education

Call-off from a dynamic purchasing system
CPV: Education and training services (80000000)
Published contract value£48,000Exc. VAT
Contract ends 26 Aug 2027
Awarded to Anvil Education Ltd
Contract starts 27 Aug 2025

What is being bought

Published requirement description

The DfE is seeking individuals with an excellent understanding of improving and sustaining high standards for attendance and behaviour in schools; a clear understanding of the school system and the associated national policy challenges and opportunities; and the ability to build relationships and communicate credibly with education leaders around the country.

Ambassadors will be sector-facing leaders who promote the importance of school attendance and behaviour and the government's activity in these areas. They will support the DfE in developing effective national attendance and behaviour policy and provide strategic oversight to the Government's Attendance and Behaviour Hubs programme.

The National Attendance and Behaviour Ambassadors will support the DfE's attendance agenda; including by supporting schools to make best use of their data and by championing effective school/trust practice.

They will support the DfE's agenda on behaviour, including promoting a culture of belonging and safety in school for pupils and staff.

Ambassadors shall use all reasonable endeavours to achieve the following aims:

Act as a credible voice, in the education sector, to advocate for Government policy on attendance and behaviour and the implementation of an inclusive approach to mainstream education, including through engagement with schools, Multi-Academy Trusts and others in the education sector.

Support the DfE, including Regional Improvement for Standards and Excellence (RISE) teams; to develop the Attendance and Behaviour Hubs programme to support schools that need help with their attendance and/or behaviour practice.

Support the DfE's wider attendance agenda by reducing variation in school practice between the strongest and weakest schools and helping schools and responsible bodies to meet the statutory expectations and make effective and targeted use of their attendance data.

Support the aims of the DfE's behaviour agenda which includes promoting a culture of belonging and safety in school for pupils and staff.

Additional information: Ambassadors shall use all reasonable endeavours to achieve the following objectives:

Work with the DfE and Ministers to help shape national behaviour and attendance strategy and priorities.

Work with the DfE to develop the Attendance and Behaviour Hubs programme. As part of this, ambassadors will focus on:

Working with the DfE to design a support approach which supports schools to improve their behaviour, conduct and attendance, whilst ensuring that they are also safe and inclusive environments.

Identifying and building on effective practice from the previous attendance hub (unfunded) and behaviour hub (funded) programmes.

Improving school leadership, practice and culture.

Reducing staff time spent managing behaviour issues.

Reducing teaching time lost due to low-level disruption or classroom removal.

Supporting schools to use data effectively to target their efforts.

Work with policy officials to develop new policy in attendance and behaviour as these arise

Ensure that any school-to-school support offer on behaviour or attendance meets the DfE's wider aims and objectives.

Promote the DfE's priorities and agenda through ongoing stakeholder engagement, speaking opportunities and conferences

Work with the DfE on broader pieces of work relating to behaviour and/or attendance policy, including the development of resources, new policy and other aspects of support for schools and the wider education sector.

The DfE is seeking to procure two National Attendance and Behaviour Ambassadors to support the development of effective national attendance and behaviour policy. They will also set the high-level focus of the Government's support offer for schools, in attendance and behaviour management.

This opportunity is being advertised via both the ECSC Dynamic Purchasing System and Contracts Finder, and will be managed via the Authorities Jaggaer e-Procurement platform. In order to access this opportunity, please register on our e-procurement system (Jaggaer) with the below link before the tender closes education.app.jaggaer.com/web/login.html ↗. ITT_3550

Published procurement details

Procedure
Call-off from a dynamic purchasing system
Buyer reference
Project_9901/ITT_3550
Category
Services
Tender status
Complete
Award status
Active
Suitable for SMEs
Yes
Suitable for voluntary, community and social enterprises
Yes
Published tender value
£96,000.00
Min Value
£48,000.00
Tender deadline
Published
Procurement method
Selective
Tender contract period: Start date
Tender contract period: End date
Item 1: Delivery locations as published
England, United Kingdom
Description
Contract will be for a 2 year period

Key dates

Published dates
  1. Notice published
    16 May 2025
  2. Award decision
    1 Aug 2025
  3. Contract starts
    27 Aug 2025
  4. Contract ends
    26 Aug 2027

Contracting authority & participating public bodies

Suppliers named on the notice

  • Anvil Education LtdSupplier 34-40 High Street London E11 2RJ
    Voluntary, community or social enterprise
    No
    Business size
    SME
  • Bright Green LearningSupplier Unit G2 Fenton Business Park Stoke on Trent ST4 4LZ
    Voluntary, community or social enterprise
    No
    Business size
    SME

Official documents & specifications (14)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

Other published award 1

Reference
ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51-2
Date
Value
£48,000.00
Status
Active
Suppliers 1: Reference
GB-CFS-324455
Suppliers 1: Name
Bright Green Learning
Description
Contract for 2 years
Published
Contract Period: Start date
Contract Period: End date

Other published details

Milestones 1: Reference
1
Milestones 1: Type
engagement
Milestones 1: Title
Engagement end date
Milestones 1: Due Date
Title
Attendance and Behaviour Ambassadors

Source record

Source
Contracts Finder
Notice language
en
Release reference
ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51-2025-09-09T10:43:45+01:00
Published
16 May 2025
Latest update
9 Sept 2025
Procedure reference
ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51
Contract reference
ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51-1