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Published 12 Jun 2025

Contracts Finder notice

HMRC Campaigns - Creative Agency Services - SR2256796087

Authority: H M REVENUE & CUSTOMS

Call-off from a framework agreement
CPV: Advertising and marketing services (79340000)
Published contract value£11,100,000Exc. VAT
Contract ends 26 May 2028
Contract starts 27 May 2025

What is being bought

Published requirement description

This contract was awarded via CCS framework RM6125 Campaign Solutions.

HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives.

The creative agency will

  • support with the development of campaign strategies
  • deliver creative concepts to meet campaign objectives
  • advise on/directly produce assets and marketing collateral for various media channels
  • support with matters such as usage rights and the supply of assets to media owners
  • manage influencer marketing activations
  • conduct due diligence and liaising with influencers to co-curate messaging and content

Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

Published procurement details

Framework cited in notice
Campaign Solutions 2 · RM6125
Procedure
Call-off from a framework agreement
Buyer reference
CW100608
Category
Services
Tender status
Complete
Award status
Active
Suitable for SMEs
Yes
Suitable for voluntary, community and social enterprises
No
Tender deadline
Procurement method
Selective
Item 1: Delivery locations as published
SW1A 2BQ

Key dates

Published dates
  1. Award decision
    27 May 2025
  2. Contract starts
    27 May 2025
  3. Notice published
    12 Jun 2025
  4. Contract ends
    26 May 2028

Contracting authority & participating public bodies

  • H M REVENUE & CUSTOMSContracting authority 100 PARLIAMENT STREET, LONDON, SS991AA, EnglandContact name, email, phone
    Identifier
    D25 · GB-GOR

Suppliers named on the notice

  • Digital Unlimited Group LtdSupplier 7-11 Lexington Street London W1F 9AF
    Identifier
    00210505 · GB-COH
    Voluntary, community or social enterprise
    No
    Business size
    Large

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Source record

Source
Contracts Finder
Notice language
en
Release reference
ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-2025-06-12T14:22:28+01:00
Published
12 Jun 2025
Latest update
12 Jun 2025
Procedure reference
ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158
Contract reference
ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-1