Contracts Finder notice
HMRC Campaigns - Creative Agency Services - SR2256796087
Authority: H M REVENUE & CUSTOMS
CPV: Advertising and marketing services (79340000)
Published contract value£11,100,000Exc. VAT
Contract ends 26 May 2028
Awarded to Digital Unlimited Group Ltd
Contract starts 27 May 2025
What is being bought
Published requirement descriptionThis contract was awarded via CCS framework RM6125 Campaign Solutions.
HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives.
The creative agency will
- support with the development of campaign strategies
- deliver creative concepts to meet campaign objectives
- advise on/directly produce assets and marketing collateral for various media channels
- support with matters such as usage rights and the supply of assets to media owners
- manage influencer marketing activations
- conduct due diligence and liaising with influencers to co-curate messaging and content
Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.
Published procurement details
- Framework cited in notice
- Campaign Solutions 2 · RM6125
- Procedure
- Call-off from a framework agreement
- Buyer reference
- CW100608
- Category
- Services
- Tender status
- Complete
- Award status
- Active
- Suitable for SMEs
- Yes
- Suitable for voluntary, community and social enterprises
- No
- Tender deadline
- Procurement method
- Selective
- Item 1: Delivery locations as published
- SW1A 2BQ
Key dates
Published dates- Award decision27 May 2025
- Contract starts27 May 2025
- Notice published12 Jun 2025
- Contract ends26 May 2028
Contracting authority & participating public bodies
- H M REVENUE & CUSTOMSContracting authority
- Identifier
- D25 · GB-GOR
Suppliers named on the notice
- Digital Unlimited Group LtdSupplier
- Identifier
- 00210505 · GB-COH
- Voluntary, community or social enterprise
- No
- Business size
- Large
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
Source record
- Source
- Contracts Finder
- Notice language
- en
- Release reference
- ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-2025-06-12T14:22:28+01:00
- Published
- 12 Jun 2025
- Latest update
- 12 Jun 2025
- Procedure reference
- ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158
- Contract reference
- ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-1